In an ideal world, you would shake the hand and sit face to face with every prospect who was considering buying your product or service. Since this is impossible, the next best way to do this is to incorporate video production into your sales strategy. I’m going to share 5 ways you can increase sales by using video.
- Importance of having a library of video reference material
- Why commission a documentary sales video?
- Building authority and credibility using your videos
- Using technology, like iPads, to easily engage customers with videos
The world of sales has changed. These days, prospects are short circuiting a lot of the initial face-to-face sales process that used to be so common. Why? Well the harsh truth is that consumers aren’t as reliant on salespeople. They’d rather just go online where they can get information fast, at a time that suits them.
So the first thing you need to do, if you haven’t started to already, is create a library of video reference material. I’m talking about things like tutorials, help videos and how to’s. Because while these video are helpful for users of your products and services, they also help prospects make up their mind to make a purchasing decision.
Commission A Documentary
Give your audience an authentic representation of who you are, and what motivates you. Building the relationship will help increase sales. Prospects want to know who you are and what you stand for. Like this video we created for International Coach Academy.
Use videos in a follow up email sequence
Once you’ve spoken with a prospect, and given them a proposal, how can you follow up with them in a way that is useful, adds value, and continues the conversation? By following up with an email sequence with links to videos like case studies, customer profile videos and promotional videos. These videos will help to build your authority and credibility, and provide proof of your claims.
Give iPads to your face-to-face sales people
They can play angry birds in their downtime, but, even more importantly, they can easily integrate videos into their sales presentations. Loading up the iPad with product demonstrations, testimonials and video case studies will help your sales team make more sales. Because they can easily access and share the right proof elements.
So there you have it: 5 simple and very powerful ways you can start to win more sales by incorporating video.
I hope you’re enjoying watching these video updates, and that they’re giving you actionable ideas to connect more effectively with your audience.
Are you interested in increasing your sales by using video? Please click here to contact Dream Engine.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience more effectively by using video.