When someone visits your website and starts reading a blog post, you have a short window to earn their attention. A clear headline and helpful information matter, but one of the strongest ways to keep a reader on the page is by adding video. Video gives people an easier way to absorb your message, and it can significantly improve how your content performs.
This guide explains why video works so well inside blog posts, the types of videos that help most, and how to plan them in a way that supports your marketing.
Why Video Improves Blog Performance
People skim text, but they watch video. When you embed a relevant video inside your blog post, readers spend more time on the page. This increased engagement is a strong positive signal for search engines.
Video also helps your audience understand your message more clearly. A demonstration, short explanation, or behind-the-scenes clip can communicate ideas much faster than written explanations alone.
Search engines often favour pages that include mixed media, so adding video can support your SEO efforts as part of a broader content strategy.
Types of Video That Work Well in Blog Posts
You do not need to produce a large-scale video for every post. Simple, useful videos often perform best. Here are a few formats that work well:
- Training Videos: short guides that walk viewers through a process.
- Explainers: clear summaries of a topic you are writing about.
- Case studies: real examples that make your point more concrete.
- Behind the scenes: a quick look at how something was made or done.
- Product or service demonstrations: helpful for features that are easier to show than describe.
The goal is to match the video with the purpose of the post. If the video adds clarity, enhances the message, or brings the topic to life, it is worth including.
How Video Helps You Build a Stronger Connection With Readers
People connect with people. When you appear on camera, you create a more personal relationship with your audience. Readers can see who is behind the business, and this builds trust over time.
If you prefer not to be on camera, a team member can present the content instead. The key is consistency. A familiar face helps your readers feel more connected to your brand across multiple posts.
Planning Videos for Your Blog
If you publish content regularly, planning ahead helps you save time and produce higher-quality videos. A simple approach is to think in batches. If you know you have three related blog topics coming up, you can film the accompanying videos in one session.
For example, if you are launching a new product, you could create:
- a short overview video introducing the product
- a tutorial showing how it works
- a customer reaction or testimonial
Filming these together gives you multiple assets to use across several posts, email campaigns, and social media, while keeping your production time efficient.
Using Video to Strengthen Your Marketing
Blog posts are often the first place people go when they are researching a problem or solution. Adding video makes your content easier to understand and more engaging. It also gives your audience another way to learn about your business in a format they already enjoy.
If you would like help producing simple, effective videos for your blog or content marketing, the team at Dream Engine can guide you through the process.
Frequently Asked Questions
Does adding video help with SEO?
Yes. Video can increase time on page and improve user engagement, which are positive signals for search engines.
Do I need a professionally produced video for every blog post?
Not necessarily. A simple, well lit video that clearly supports your topic can be effective. For important posts or key messages, a professional video can help you stand out.
What types of videos work best in blog posts?
Tutorials, explainers, behind the scenes clips, case studies and product demonstrations are all helpful formats.
Can I use the same video across multiple posts?
Yes. If the content is relevant, you can repurpose the same video across blog posts, social media and email campaigns.
What is the best way to plan videos for a blog?
Planning in batches is effective. If you have several related posts, you can film the videos for all of them in one session to save time.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne-based video production company established in 2002. With more than two decades of experience, Ryan has helped leading Australian businesses, government departments, and non-profits communicate their message with clarity and impact through video. He’s known for his strategic approach, reliable process, and commitment to producing videos that deliver measurable results.
