Video for business have never been more important. Creating a marketing plan that involves video is a necessity for businesses in 2017. In this post we’ll take a look at the trends that are evolving for creating a video marketing strategy in 2017 and the future.
People Expect Video
75% of all web traffic comes from video. That statistic should be enough to tell you that video is the dominant force in the online landscape. If your content is all written, you’re missing out on a huge potential chunk of potential customers. The good news is it’s not too late. You can begin to build your own library of content by recording regular videos and developing a video marketing strategy for your business. You can do tutorial videos, training videos, explainers, you just need to start now before you miss the boat.
Multi Platform Viewers
The way we absorb media has changed dramatically with the advent of smartphones. Now it’s not uncommon to be watching TV while absentmindedly scrolling through Facebook, perhaps listening to a podcast while you do it. You may be guilty of this yourself, I know I am. Attention is divided, and you need to develop a video marketing strategy that is clear, attention grabbing and can cut through the distractions of modern life. Fast paced marketing will be essential when the war for attention spans begins.
Live Video Marketing Strategy
You may have seen live streaming on Facebook and various other outlets like Periscope popping up more commonly recently. Live broadcasting used to be exclusive to TV networks and radio stations but now the technology has reached a point where a smartphone and an internet connection can broadcast themselves with no setup time at all. Videos can be produced and distributed instantly which is both exciting and challenging. It means video can be as immediate as text, but it can also mean that content will get lost much more easily. By embracing live streaming video, you can give customers access to a new level of interaction with your company, and you can even produce videos quickly in response to customer enquiries and questions. It’s a personal format and if used properly can build a better relationship with your customers.
360 video has improved leaps and bounds in the past few years and is now stable enough to consider in a video marketing strategy. If you’ve never seen a 360 degree video before, you will most likely in the near future. Utilising several cameras recording at once and some nifty software to stitch it all together, you can create a fully immersive video that shows everything at once. With the emergence of Virtual Reality as a rapidly growing field, prepare to see more and more 360 videos. From house inspections, to guided tours or even more creative options, 360 video could slot in nicely in your video marketing plans.
If you’re looking to get up to speed with your video marketing strategy, get in touch with Dream Engine today.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience more effectively by using video.