Podcast Episode #8: Optimizing YouTube and Getting More Views

A lot of the time on our Web Video Marketing Show podcast we we talk about different aspects of video production. Today, we’re looking at video distribution – how you get your content out after you’ve produced it.



We’re focusing in particular on YouTube, and will discuss how to optimize your YouTube videos so that you can increase your number of viewers and subscribers. Inside this podcast, you’ll find effective, actionable ideas that you can implement in your YouTube channel today, to boost your ranking, your rating, and your YouTube presence.

I’d like to welcome my special guest Tyrone Shum to the Web Video Marketing Show. Tyrone has built a solid presence in online marketing over the last decade, and he’s also established himself as an authority on outsourcing. By creating great videos and optimizing YouTube, Tyrone has gained a large audience to educate about outsourcing – cementing himself as one of YouTube’s video experts. He operates a popular YouTube channel called “YouTube Video marketing with Tyrone Shum”, on which he teaches viewers how to grow their brand on YouTube, by using the same techniques he used to grow his outsourcing channel.

You can download this podcast directly from this link, or find our Web Video Marketing podcast on iTunes.


 Ryan Spanger


Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2001, and specializes in helping medium to large corporates, government departments, and the non-profit sector to connect with their audience by using video.

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