When you commission a video production company like Dream Engine to create your next corporate video, you want to make sure that we understand you and your needs. Writing a video production brief is a quick and straightforward way to ensure we’re on the same page.
Video Summary:
0:14 – What is a Video Production Brief?
0:48 – What is the purpose of your video?
1:02 – Who is the target audience?
1:21 – What are the key messages you want to communicate?
1:48 – What style are you looking for?
2:10 – Special requirements?
2:24 – How will your video be distributed?
2:41 – What is your budget and deadline?
A production brief is essentially a summary of what is required for the video. A one-page summary of key points that will help us understand what it is you are looking for and what needs to be delivered. You can find Dream Engine’s video brief template here: https://www.dreamengine.com.au/get-a-quote/
To write an effective video production brief, consider asking the video agency seven simple questions to ensure a successful start to the video-making process.
What is the purpose of your video?
Knowing what you want to achieve from the video production is vital. Do you want to increase sales? Would you like to increase efficiency and expertise in the workplace? Do you want to drive more traffic to your website?
Who is your target audience?
Knowing your target audience will influence the style and format of your video. By identifying your specific target audience’s tastes and needs, your video can be moulded to target their specific interests. People will be more likely to keep watching your video if it feels like you are speaking directly to them.
What are the key messages you want to communicate?
Be as clear as possible in your creative brief on what one or two main messages you want to deliver, as this will be the core of your video. As tempting as it is, don’t dilute the impact of your video project by trying to pack in too much information and too many different ideas. Keeping your video focused on one or two messages will make sure that the information is clear and precise.
What style are you looking for?
Showing examples of the type of video you are looking for is a great way to communicate what you want to see in your video. Is it a narrator or a presenter delivering the information? Or is it text captions or a documentary-style video? If a narrator or presenter is required, would you prefer professional actors or someone from your company to act as the presenter?
Special requirements?
Please let us know if there is any specific content that needs to be included. Are there specific logos or music to be displayed? Is there a location or colour scheme you want your video to revolve around?
How will your video be distributed?
Where and how the video is shown can influence its style. Will it be displayed on your website’s homepage? Is it a training video that will be shown at staff inductions? Is it a part of a presentation for a conference or an important meeting? Will it form part of a social media campaign to be shared on Instagram and YouTube?
What is your Budget and Deadline?
Have you set a budget range for your corporate video brief? If you need help with your budget or would like to understand how a budget can impact your video, please don’t hesitate to contact us. We can show you examples of different videos across a range of budgets to find the best fit for you.
Please let us know when your video needs to be completed, so we can schedule your production efficiently. A well-prepared schedule will help the production process run as smoothly and hassle-free as possible.
If you need assistance with your video production brief or would like to submit your brief for a quote, don’t hesitate to contact us.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne-based video production company established in 2002. With more than two decades of experience, Ryan has helped leading Australian businesses, government departments, and non-profits communicate their message with clarity and impact through video. He’s known for his strategic approach, reliable process, and commitment to producing videos that deliver measurable results.
