If a picture is worth a thousand words, how much is a video worth? One of the most effective ways to gain and sustain an audience online is to include a professional internet video on your business’s website.
Did you know that if a website’s landing page includes a video, it is 53% more likely to appear on the first page of Google? Or that after watching a video on a product or service, customers are 85% more likely to make a purchase (1)? These statistics demonstrate the power of online videos.
Some great features of an online video:
• Creates a simple, around-the-clock advertisement for your business.
• Displays the personality of your business, your product and your workforce.
• Videos encourage your audience to stay on your page longer. This increased engagement makes it far more likely for a customer to purchase your product or service.
• Opportunity to go viral! Create the next online advertisement sensation that can increase your website traffic and sales, as well as increase brand recognition.
One of the best features of online videos is their immersive and engaging nature. A customer is more likely to give their full attention to a video presentation or webcast, as opposed to text, which is easily skimmed over. Customers are also far more likely to stay on your page if a video is included. Based on the time spent on the page, there is an 88% increase in engagement when an online video is included (1). This equates to, on average, 43 seconds a customer will spend on a text and image-based website, compared with 5 minutes and 50 seconds for a website with video.
Whether you need a demonstration of your product, a case study featuring previous satisfied customers, or a hype video to generate interest in your brand, an online video can be tailored to your needs. It can also be delivered in many different ways. Your video can be uploaded to LinkedIn, YouTube, Vimeo, and other ‘satellite sites’ to gain a new audience and direct them back to your homepage.
Another thing to consider is having serialised video content. That is, delivering monthly or weekly video episodes to your customers or to your business. This strategy will provide sustained traffic increases to your website, improve customer engagement and maximise your return on investment. With consistent branding, themes and updates, your videos can deliver a far more impactful and lasting marketing campaign.
There are numerous ways to deliver information about your brand and business online, including text-based websites and email. However, since people are relying on the internet more for their needs, they expect more from websites and get bored easily. Engaging this audience is crucial. Once you create a video for your online campaign, you’re maximising your chances of attracting and sustaining the interest of your customers.
If you need help with your internet marketing video strategy, please get in touch with our Melbourne production company. We’d be happy to help.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-profit sector to connect with their audience more effectively by using video.
