Before you do anything, the first step is designing your video production strategy. Below are our top tips for creating a plan that works.
Your video production strategy is basically your plan of action. It will ultimately guide you; your budget, your timelines, your production processes, your success metrics, and more. This should work in tandem with your marketing strategy.
Here at Dream Engine, we use our methods with all our clients to ensure we give them the best result for their video.
Before you hear the word “action”, having a Video Production Strategy will help create a blueprint for success. It will determine what video you want and need to make for your target audience. According to an online video viewer survey across selected countries in August 2020, 27.2% of online viewers watched more than 10 hours of online video on a weekly basis.
That’s a lot of video content to compete with. You will need a solid production strategy to ensure your next project breaks through the noise.
It pays to take time in your research phase to watch videos you like and log them in a spreadsheet. Outline in detail why you believe they work and consider who was this video intended for. In turn, this will reverse engineer videos you like and help you think about what kind of video you want to create.
In your research phase, pay attention to the style of video you’re watching.
In the same spreadsheet, list down what type of video it is. They could be:
• A brand or product video
• A corporate video
• An event video
• A TV commercial
• A livestream video
• A case Study
• An animated video
This is a crucial step for success. First ask yourself, who are we making this video for? Videos serve different purposes for different needs. A corporate video, for example, aims to demonstrate to potential customers that your business is the right one for them. In this scenario, your target audience would be clients similar to the ones you serve now.
Your video has a higher chance of being viewed if it has a target audience. Concentrate on your target audience needs and common problems.
Laser in on the benefits your video will contain. Your audience will relate to your content more if it relates to solutions to problems they have.
Consider how video fits within your overall content strategy. It’s tempting to start filming the first thing that comes to mind, just to get your content out there. However, it is strongly recommended to consider how video can complement the other types of content you’re putting out.
Think about how video could assist your social video campaigns. If you’re emailing about an upcoming event, it’s a good idea to share a video on social showcasing the event.
Once you have set out your video production strategy, the next step is defining the factors you need in Pre-Production.