Running a conference, seminar, or training day takes significant time and effort. Planning, speakers, logistics, venues, and promotion all add up.
That is why it makes sense to extend the value of your event well beyond the day itself. Thoughtfully planned event video production allows you to do exactly that.
Below are some practical ways businesses use event video to increase reach, preserve valuable content, and get more return from the work already invested.
- Why recording events on video matters
- Ways event video can raise your company profile
- Tips for creating an effective event video
Why recording events on video matters
Recording your event ensures that people who could not attend still gain access to the ideas, presentations, and discussions that took place.
It also gives attendees the chance to revisit key moments. Many people value the opportunity to review presentations or share them with colleagues.
When events are not recorded, valuable content is often lost once the day ends.
In some cases, event recordings can also become a standalone product. If your event features experienced speakers sharing specialist knowledge, the footage may be suitable for on-demand access or paid distribution.
Well-produced event video can sometimes generate more long-term value than the event itself.
Ways event video can raise your company profile
Even when an event is designed for internal use, the recorded content becomes valuable intellectual property.
Training sessions, keynote talks, and panel discussions can be reused for onboarding, internal communications, or future learning programs.
Sharing selected footage with guest speakers is another effective approach. When speakers share clips with their own networks, it can introduce your organisation to a new and relevant audience.
Short highlights or excerpts can also be edited for social media and video platforms. These clips allow you to share useful ideas while directing interested viewers back to your website.
Some businesses choose to release longer sections of content as a lead magnet. High-quality event content is often something people are happy to exchange their contact details for.
Tips for creating an effective event video
When filming an event, it is important to capture more than just the speakers.
Footage of the audience, venue, interactions, catering, and atmosphere helps communicate the energy of the day. This material can later be used to create a short highlight video that promotes future events.
Capturing short testimonials from attendees is another valuable opportunity. People are often happy to share their experience while the event is still fresh.
Conferences and industry events frequently bring together your most engaged customers, making them an ideal environment for gathering authentic feedback on camera.
Finally, ensure the recording quality is high. Clear audio, stable visuals, and professional lighting all make the content easier to watch and reflect positively on your brand.
If you are planning a corporate event and want to explore how video can help you extend its value, get in touch to discuss your event video plans.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne-based video production company established in 2002. With more than two decades of experience, Ryan has helped leading Australian businesses, government departments, and non-profits communicate their message with clarity and impact through video. He’s known for his strategic approach, reliable process, and commitment to producing videos that deliver measurable results.
