Background
Helping Families Know What to Expect
The City of Boroondara asked Dream Engine to create a series of short videos about its Maternal and Child Health service.
The free service supports local families from birth to school age. The videos needed to explain appointments, programs and facilitated playgroups before families made contact.
The challenge
Building Trust Before the First Appointment
Families may first contact the service while adjusting to parenthood, dealing with uncertainty or looking for reassurance.
The videos could not feel clinical or judgemental. They had to explain what happens at appointments, show the service as welcoming and practical, reflect different community experiences and work across several council channels.
The action
Two Perspectives on the Service
We built the series around the people who use the service and the nurses who deliver it.
Parents and carers describe appointments, playgroups and the support they received. Maternal and Child Health nurses explain their role and what families can expect.
Filming in real centres made the service feel familiar and connected the series to the local community.
The project brought together our experience in health video production and government video production.
The action
Planning for Accessibility From the Start
Accessibility was part of the production plan.
We supplied captions and full transcripts so families could understand the videos without sound. We also produced a separate Mandarin-language version and short edits for social and digital channels.
Each video has a distinct purpose, while the tone and visual style remain consistent across the series.
The result
A Video Library for Different Families and Channels
The City of Boroondara received a set of full-length and short-form videos.
The primary video appears on the Maternal and Child Health service page, where families are already looking for information.
Next Steps: Need to Explain a Community Service?
We can help people understand what your service offers and what they can expect before they make contact.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne video production company established in 2002. Over the past two decades, he’s produced hundreds of videos for businesses, government departments, universities and healthcare organisations across Australia. Ryan specialises in helping organisations explain complex ideas through clear, engaging video content, with particular experience in corporate communications, training and education.
