How Spalding Turned One Photography Shoot into Months of Social Media Content

The Brief

Spalding was preparing to launch its new activewear collection, Spalding by Giaan Rooney. A professional photography shoot featuring Olympic swimmer Giaan Rooney had already been organised, providing the perfect opportunity for an experienced video production company to capture high-quality video content during the same production.

Rather than producing a single promotional video, the objective was to create a library of content that could be published across social media over an extended period. By combining photography and video production into the same shoot, Spalding could maximise the value of the day while maintaining a consistent look and feel across the campaign.

Making the Most of One Filming Day

Whenever a client is already investing in a professional photography shoot, we encourage them to think beyond a single promotional video.

With the studio, lighting, photographers, talent and creative team already in place, it is often the most cost-effective opportunity to create enough video content to support marketing for weeks or even months after the shoot.

For this project, we planned multiple styles of content before filming began. Instead of producing one finished advertisement, we created a range of assets, each designed for a different purpose and audience.

What We Produced

The production generated a diverse collection of content, including:

• Fitness tip videos presented by Giaan Rooney
• Behind-the-scenes campaign footage
• Short promotional videos
• Social media edits for ongoing publishing
• Additional footage that could be repurposed for future campaigns

Creating several different styles of content from one production gave Spalding far greater flexibility than relying on a single campaign video.

Working Alongside the Photography Team

Photography remained the priority throughout the day, so our role was to capture cinematic video without interrupting the photographers or slowing down the production.

Using a compact camera system allowed us to move efficiently around the studio, filming between photography setups while remaining largely unnoticed. Both teams were able to work side by side, delivering professional photography and high-quality video content from the same production schedule.

It is an approach we continue to use today whenever clients want to maximise the return from a campaign shoot.

Creating the Right Atmosphere

Producing natural performances on camera is about more than simply filming people. Creating a relaxed environment helps talent feel comfortable, allowing their personality to come through naturally.

Throughout the shoot, the atmosphere remained collaborative, energetic and enjoyable. That positive energy translated directly into the finished videos, helping them feel authentic rather than overly scripted or promotional.

Why Combining Photography and Video Works

Capturing photography and video during the same production offers significant advantages:

• Greater value from the same production budget
• One shoot instead of organising separate productions
• Consistent branding across photography and video
• Minimal disruption for talent
• A library of content instead of one finished video
• Content suitable for LinkedIn, Instagram, Facebook and YouTube
• Marketing assets that can be released over an extended period

The Result

Rather than finishing with a single promotional video, Spalding received a diverse collection of social media content that could be released progressively throughout the campaign. The combination of educational videos, behind-the-scenes footage and promotional edits gave the marketing team the flexibility to communicate with different audiences while extending the life of the campaign well beyond the original photography shoot.

We continue to recommend this approach today because it consistently delivers more value from every production. If you’re already planning a photography shoot, product launch or brand campaign, capturing professional video at the same time is often one of the most cost-effective ways to build months of high-quality marketing content.

At Dream Engine, we regularly work alongside photographers and creative teams to maximise the value of every production. Contact us to discuss your next photography shoot and how we can help you create a complete library of professional video content from the same day.