Background
Adding video to a photography shoot
Spalding was preparing to launch Spalding by Giaan Rooney, its new activewear collection.
A professional photoshoot with Olympic swimmer Giaan Rooney was already planned. Spalding asked Dream Engine to film alongside it, capturing short videos to help promote the range on social media.
The challenge
Working around the photography schedule
Photography remained the priority. We needed to capture the video material around the stills, making use of the existing studio, lighting and Giaan’s time on set.
That meant planning what each video needed before the shoot, so we knew which moments to film and when we needed Giaan speaking to camera.
The action
Filming between photography setups
We planned a mix of fitness tips, short promotional videos and behind-the-scenes footage. A compact camera setup let us move around the studio and film between photography setups.
We used the same location, styling and lighting to give the photographs and videos a consistent look.
Content variety
Fitness tips and promotional videos
Some of the videos featured Giaan speaking directly to camera with practical fitness tips. Exercise advice was a useful fit for an activewear launch and gave Spalding a topic to post about beyond the clothing itself.
The short promotional edits focused on the collection, using footage of Giaan wearing the activewear during the shoot.
On set
A look behind the scenes
We also filmed the preparations for the photoshoot, including Giaan having her make-up applied and getting ready for the camera. These moments gave viewers a look at how the campaign images were made.
The result
The finished videos
The finished content included fitness tips, promotional edits and behind-the-scenes video.
We also captured additional footage for future edits, giving Spalding material to draw on after the initial videos were delivered.
Our guide to repurposing video content explains how to plan further uses for footage from a single production.
Planning a campaign photography shoot?
Tell us what is being photographed and what you want the videos to do. We can help you work out what will fit into the schedule.
