You’re probably here reading this because you realize the importance of video marketing for your business. Whether it’s branding, sales, or corporate videos, there are so many options, and they all can help significantly.
Trying to build consistency with all of this can be stressful and expensive. The solution is just about having a plan, structure, and reliable production crew to come in and truly understand your business needs. In this article, I will discuss the ways that a video retainer package can help this.
What is a Video Retainer package?
A video retainer package is formed when a video production company offers a client a bundle of videos for a set price over a specific term of months. These terms typically last 6 months to a year. The client is assured to have a trusted production company prioritizing their projects over a long-term contract, and the production company has a guaranteed amount of revenue locked in for that term.
These can be amazing relationships when both parties enjoy working together, and truly understand one another. If all goes well, both participants should grow significantly together.
How to Know if a Video Retainer Package is Right for You
1. Pricing
So, video retainer prices and packages can vary. Companies typically pitch either monthly or quarterly packages. The price and frequency of videos depends on your company needs and marketing budget. Packages can range from one video for $750/ mo to 24 videos per quarter for $10,000/mo.
This concept can be highly cost-effective, because most production companies will be pleased to give you discounted rates on a bundle of videos, due to the fact that you are committing to up to 6 months or a year of consistent video production. Depending on the level of production quality that your company needs, this can be much cheaper than having a full-time, in-house production crew.
2. Vendors
It is important that you trust your vendor, and that you are confident that they understand your business and industry. You want to make sure to work with reputable production companies such as Dream Engine in Australia, or High Arc Media in the United States that will treat your work as their own, and bring you more solutions than they bring problems that need be solved. This will be a long-term commitment so it is vital that your vendor is passionate about learning how to make your company excel.
3. Commitment
Are you and your staff committed to showing up and getting the most out of each production? This is important. Leadership can get busy, but you do not want to lose out on any money. It is important to stay punctual and on top of your communication with your production partners.
Optimizing Your Retainer Package
Use Cases
There are tons of opportunities to utilize retainer packages. Here are a few options: • Mini-Docuseries
• Training videos for your department
• Brand awareness videos
• Training Video Production
• Culture Videos
• Product Videos
• Leadership Interviews
Customization
Depending on the your video needs, an additional amount of custom videos may be negotiated along with the pre-planned bundle of videos. This allows for any pop-up or spur of the moment videos within reason. This option is great for truly having all your video bases covered.
Efficiency
Depending on the number of videos you sign up for, you can knock out the filming in just a couple of days each month. Simply dedicate a few days to focus on production, and your vendor should help you maximize the amount of videos that you can get out of those days. This is great for your productivity, and is highly-efficient. It also helps if your marketing team pre-plans your social media calendar.
Benefits
All in all, video retainers will certainly help your business. Video marketing is great for improving brand awareness, building authority, telling your story, and increasing sales. It is best to work with a production company on a couple of projects initially to determine if the chemistry is there, and once it is, you will see great results!
