Live streaming in Melbourne has grown rapidly over the past few years. Platforms such as Twitch, YouTube Live, and TikTok Live helped push the format into the mainstream, and most major social networks now support live video, including Facebook, Twitter, and LinkedIn.
The scale is significant. The global live streaming market is worth around $50 billion and continues to grow. Twitch alone attracts around 30 million unique visitors each day, with millions of people watching live content at any given time.
While live streaming is often associated with entertainment such as gaming, music, and sport, it also offers clear opportunities for businesses. Live video can be used to promote your brand, engage customers, and communicate in a more direct and human way.
Live product launches and promotions
Launching a new product or service via live stream is an effective way to reach a large audience quickly. Live launches create immediacy and give early adopters a chance to engage with the product in real time. With the right planning, a live launch can act as both a promotional event and a sales driver.
Live demos and tutorials
Live demonstrations and tutorials allow you to show how a product works while answering questions as they come in. This format works particularly well for products with a learning curve or for explaining features that are easier to understand when seen in action.
The interactive nature of live demos helps build trust and keeps viewers engaged, as they can clarify details instantly rather than guessing or leaving the session.
Live streaming events
Live streaming makes it possible to bring physical events such as conferences, presentations, and launches online. Using professional streaming services, you can open an event to a wider audience without geographic limitations.
Beyond business events, live streaming local activities such as sporting events, celebrations, or community initiatives can also help increase visibility and strengthen your online presence.
Live interviews
Live interviews are a strong way to attract attention and encourage audience participation. Interviewing industry leaders, experts, or well-known figures relevant to your audience can drive engagement and bring new viewers to your channels.
These sessions work best when tied to timely topics, industry trends, or current conversations, and when viewers are invited to submit questions during the broadcast.
Live Q&A sessions
A live Q&A gives your audience direct access to your team. It allows people to ask questions and receive immediate answers, creating a sense of transparency and approachability.
Q&A sessions help humanise a business, giving viewers insight into the people behind the brand while strengthening trust and connection.
Live streaming offers practical ways to grow an audience, build engagement, and communicate more effectively online. With the right strategy and execution, it can become a valuable part of your broader marketing and communication approach.
Live Streaming for Business – Frequently Asked Questions
What is the best platform for live streaming a business event?
It depends on where your audience already is and what the stream needs to do. YouTube Live is strong for public events and easy access, LinkedIn Live can suit professional audiences, and private platforms work well for internal communications or paid events.
Do we need professional crew and equipment to live stream?
Not always. Some streams can be done with a simple setup, but professional support becomes important when the message matters, when there are multiple speakers, when audio needs to be clean, or when you cannot afford technical issues during the broadcast.
What matters most for a high-quality live stream?
Audio is usually the biggest factor, followed by lighting and a stable connection. Clear run sheets, speaker prep, and rehearsals also reduce risk and improve the viewer experience.
Can live streaming be used for internal communications?
Yes. Live streaming works well for leadership updates, town halls, training, and announcements, especially when teams are distributed across locations. It can also be recorded and shared later for anyone who could not attend.
Should we record the live stream as well?
Usually, yes. A recording gives you an on-demand version for staff, customers, or social media clips. It also increases the value of the production because the content can be repurposed after the live event.
How do we reduce the risk of technical problems during a live stream?
Planning and redundancy are key. That includes testing the internet connection, using a wired connection where possible, having backup audio and power options, rehearsing key moments, and assigning clear roles for moderation and technical control.
Do you provide live streaming services in Melbourne?
Yes. Dream Engine provides professional live streaming services in Melbourne, including planning, crew, cameras, audio, lighting, and delivery for both public and internal events.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne-based video production company established in 2002. With more than two decades of experience, Ryan has helped leading Australian businesses, government departments, and non-profits communicate their message with clarity and impact through video. He’s known for his strategic approach, reliable process, and commitment to producing videos that deliver measurable results.
