An EPK video, or Electronic Press Kit video, is a package of media-ready footage designed for newsrooms and PR teams. It gives journalists clear, well-shot material they can use immediately when covering a story. This usually includes interviews, general vision, behind-the-scenes content, or footage that adds context and depth to a news angle (Video News Release).
EPKs are widely used for political announcements, public events, launches, community programs, corporate updates, product releases, and campaigns where the media needs strong visuals on short deadlines.
How an EPK differs from an event highlights film
An EPK gives another editor material to work with. A finished event highlights video already has its own pacing, music and message. If you need both, brief them as separate deliverables so the media version includes usable interview answers, clean sound and enough supporting footage.
For a launch or announcement, use our event video planning guide to arrange coverage. An event photographer can supply still images for the same press material.
EPK content for news and current affairs
Most EPKs we produce are created for news and current affairs coverage. PR agencies and communications teams rely on them to supply clean, organised footage that journalists can edit into their stories with minimal effort.
One example is our work for the Stephanie Alexander Kitchen Garden Foundation, a national food-education program. We filmed interviews, classroom activities, and contextual material, then delivered a 10-minute compilation for the PR agency to distribute to media outlets across Australia.
EPKs are ideal for:
- Political announcements and media statements
- Program launches and public campaigns
- Event openings and press previews
- Government communications and community initiatives
- Corporate announcements or milestones
- Product and technology launches
These situations often require fast turnaround times and footage that multiple outlets can use in different contexts. The goal is to supply clean footage that an editor can use in a news story. Confirm the outlet’s required file format, frame rate and audio arrangement before delivery.
Film and television EPKs
EPKs are also commonly produced for film and TV projects to promote an upcoming release. These include behind-the-scenes footage, interviews with cast and crew, and general vision captured during production.
Dream Engine’s freelance camera crew created the Season 4 EPK for Preacher, a US television series filmed in Australia. You can view the featurette below:
What makes an EPK useful to an editor?
Make the editor’s job easier
Newsrooms run on tight deadlines. We organise all footage clearly and supply only what editors need, making it fast and straightforward to cut into a story.
Avoid stylising the footage
EPK material should be neutral and broadcast-safe. Each media outlet has its own visual style, so we deliver clean footage they can grade and shape as needed.
Deliver a wide range of content
A good EPK includes interviews, cutaways, contextual shots, and alternative angles. This gives editors flexibility when shaping different storylines and formats.
What to include in the brief
Provide the announcement, event schedule, available spokespeople, filming access and media deadline. Include approved names and roles, any embargo or publication restrictions, and the contact who will approve the footage.
List the required interviews, general vision and still photographs. Agree on file naming and delivery so a newsroom can identify the material without watching every clip. A same-day highlights edit requires its own editing schedule if it is also part of the event.
Discuss your EPK video
If you’re planning a news announcement, launch, event, or campaign, get in touch to discuss how we can produce an EPK that supports your media coverage.
Browse our event filming guides and project examples for related planning advice.
Frequently asked questions
Planning an EPK video
Answers about footage, duration and delivery to media teams.
What is an EPK video?
An Electronic Press Kit video is a collection of interviews, b-roll, and behind-the-scenes footage supplied to media and PR organisations for use in news stories and promotional coverage.
Who uses EPK videos?
Journalists, PR agencies, government departments, and corporate communications teams rely on EPK videos to provide ready-made visuals for news stories and announcements.
What should an Electronic Press Kit include?
A strong EPK includes interviews, general vision, cutaways, behind-the-scenes material, and any footage that helps the media tell the story from multiple angles.
How long should an EPK video be?
Most EPKs are supplied as 5 to 15 minutes of selected footage. This gives editors flexibility to select material that suits their story and platform.
Do you produce EPK videos in Melbourne?
Yes. Dream Engine produces EPK content for PR agencies, brands, government departments, and organisations across Melbourne.
Can you film behind-the-scenes content?
Yes. We regularly capture BTS footage, on-set interviews, general vision, and contextual material for media distribution.
How is the footage delivered?
We supply clearly labelled, logically organised files via download link, making it fast and easy for newsroom editors to locate the material they need.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne video production company established in 2002. Over the past two decades, he’s produced hundreds of videos for businesses, government departments, universities and healthcare organisations across Australia. Ryan specialises in helping organisations explain complex ideas through clear, engaging video content, with particular experience in corporate communications, training and education.
