What is an EPK Video
An EPK video, or Electronic Press Kit video, is a curated package of media-ready footage designed for newsrooms and PR teams. It gives journalists clear, well-shot material they can use immediately when covering a story. This usually includes interviews, general vision, behind-the-scenes content, or footage that adds context and depth to a news angle.
EPKs are widely used for political announcements, public events, launches, community programs, corporate updates, product releases, and campaigns where the media needs strong visuals on short deadlines.
News and Current Affairs EPK Content
Most EPKs we produce are created for news and current affairs coverage. PR agencies and communications teams rely on them to supply clean, organised footage that journalists can edit into their stories with minimal effort.
Recent examples include our work for the Stephanie Alexander Kitchen Garden Foundation, a national food-education program. We filmed interviews, classroom activities, and contextual material, then delivered a 10-minute compilation for the PR agency to distribute to media outlets across Australia.
EPKs are ideal for:
- Political announcements and media statements
- Program launches and public campaigns
- Event openings and press previews
- Government communications and community initiatives
- Corporate announcements or milestones
- Product and technology launches
These situations often require fast turnaround times and footage that multiple outlets can use in different contexts. The goal is to supply clear, neutral, broadcast-ready material that supports accurate reporting.
Film and Television EPKs
EPKs are also commonly produced for film and TV projects to promote an upcoming release. These include behind-the-scenes footage, interviews with cast and crew, and general vision captured during production.
Dream Engine’s freelance camera crew created the Season 4 EPK for Preacher, a US television series filmed in Australia. You can view the featurette below:
What Makes a Successful EPK Video
Make the editor’s job easier
Newsrooms run on tight deadlines. We organise all footage clearly and supply only what editors need, making it fast and straightforward to cut into a story.
Avoid stylising the footage
EPK material should be neutral and broadcast-safe. Each media outlet has its own visual style, so we deliver clean footage they can grade and shape as needed.
Deliver a wide range of content
A good EPK includes interviews, cutaways, contextual shots, and alternative angles. This gives editors flexibility when shaping different storylines and formats.
Discuss your EPK video
If you’re planning a news announcement, launch, event, or campaign, get in touch to discuss how we can produce an EPK that supports your media coverage.
EPK Video Melbourne – Frequently Asked Questions
What is an EPK video?
An Electronic Press Kit video is a collection of interviews, b-roll, and behind‑the‑scenes footage supplied to media and PR organisations for use in news stories and promotional coverage.
Who uses EPK videos?
Journalists, PR agencies, government departments, and corporate communications teams rely on EPK videos to provide ready‑made visuals for news stories and announcements.
What should an Electronic Press Kit include?
A strong EPK includes interviews, general vision, cutaways, behind‑the‑scenes material, and any footage that helps the media tell the story from multiple angles.
How long should an EPK video be?
Most EPKs are supplied as 5 to 15 minutes of curated footage. This gives editors flexibility to select material that suits their story and platform.
Do you produce EPK videos in Melbourne?
Yes. Dream Engine produces EPK content for PR agencies, brands, government departments, and organisations across Melbourne.
Can you film behind‑the‑scenes content?
Yes. We regularly capture BTS footage, on‑set interviews, general vision, and contextual material for media distribution.
How is the footage delivered?
We supply clearly labelled, logically organised files via download link, making it fast and easy for newsroom editors to locate the material they need.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne-based video production company established in 2002. With more than two decades of experience, Ryan has helped leading Australian businesses, government departments, and non-profits communicate their message with clarity and impact through video. He’s known for his strategic approach, reliable process, and commitment to producing videos that deliver measurable results.
