What is an EPK Video
An EPK video, or Electronic Press Kit video is a short clip or collection of video content ready to supply to the media. The content is focused, engaging, and provides useful video footage for a media & PR organisation to explain your product or service, and what makes it stand out.
An Example of an Electronic Press Kit Video
Films and TV shows will often commission an EPK during production. It will contain elements such as behind the scenes footage and interviews with cast and crew. The EPK will be used by the PR agency to help promote the launch.
Dream Engine’s freelance camera crew shot the EPK for Season 4 of Preacher: A US TV show that was filmed in Australia. You can view the video here:
News and Current Affairs EPK Content
Dream Engine recently produced an EPK for the Stephanie Alexander Kitchen Garden Foundation
A food education program for school students to encourage healthy eating habits by teaching them to grow and prepare their own food.
A compilation of 10 minutes of video footage of the program was shot and edited by Dream Engine, and then supplied to the PR agency to share with the media.
What Makes a Successful EPK Video
When we create video content for an Electronic Press Kit, here are some important aspects that we follow:
Make the editor’s job easier
Since the content that we are producing will be used by a range of organisations in different ways, we try to make the job of the editor easier by giving them the content that they need. We organise the video content in a logical way to make their job easier. And give them the right amount of footage that they have all the content that they need
Avoid Stylising the Footage
We deliver footage that has a neutral look. Since each media organisation may have a different style, this means that they can stylise the content in a way that best suits them.
Deliver a Wide Range of Content
By providing a variety of footage, interviews and subjects it enables the media organisation to focus on the aspect that they find most helpful.
Discuss your EPK video
Once you’re ready to discuss your EPK video, get in touch to discuss the details.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience more effectively by using video.