Your website has only a few seconds to make an impression. Video helps visitors understand who you are, what you do, and why they should stay. Here are five types of videos that work well on modern websites, and how they can support your marketing.
Home Page Video
A short, clear home page video helps visitors quickly understand your value. It sets the tone, explains what you do, and creates an immediate sense of connection. A strong opening image or splash screen encourages people to click play.
“About Us” Video
This gives people a sense of your team, your approach, and the personality behind your business. Instead of a block of text, an About Us video offers a more natural way to share your story and experience.
Case Study Video
Case studies build trust by showing real clients explaining the problems you helped them solve. This type of social proof is far more memorable than written testimonials and helps prospects picture what it is like to work with you.
FAQ Video
Some questions are easier to answer on video, especially when a visual helps clarify the explanation. FAQ videos help reduce uncertainty, speed up decision-making, and support your sales conversations.
Product Video
Product videos combine visuals, sound, and clear explanations to help people understand what you offer and the problem it solves. Rather than listing features, show the experience and the benefits in action.
Video is a versatile and engaging way to communicate clearly with your audience. If you would like help creating website videos that support your marketing, contact Dream Engine.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne-based video production company established in 2002. With more than two decades of experience, Ryan has helped leading Australian businesses, government departments, and non-profits communicate their message with clarity and impact through video. He’s known for his strategic approach, reliable process, and commitment to producing videos that deliver measurable results.
