In this guide
Choose website videos around the questions your visitors need answered. Here are five formats that a web video production company can produce for you, and where each may be useful. You do not need all five; start with the format that best serves your audience.
Home Page Video
A short, clear home page video can introduce your business and explain what you offer. Choose a clear thumbnail and a title that tells visitors what they will learn by watching.
“About Us” Video
An About Us video introduces your team, your approach and the people behind the business. Interviews and footage of your team at work can add detail to the written information on the page.
Case Study Video
Case studies show clients explaining the problems you helped them solve. Include their experience of working with you and specific outcomes you can substantiate.
FAQ Video
Some questions benefit from a visual explanation. An FAQ video can demonstrate a process, show what is included in a service or answer a question your sales team hears regularly.
Product Video
Product videos combine visuals, sound, and clear explanations to help people understand what you offer and the problem it solves. Rather than listing features, show the experience and the benefits in action.
If you would like help choosing and creating videos for your website, contact Dream Engine.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne video production company established in 2002. Over the past two decades, he’s produced hundreds of videos for businesses, government departments, universities and healthcare organisations across Australia. Ryan specialises in helping organisations explain complex ideas through clear, engaging video content, with particular experience in corporate communications, training and education.
