Melbourne Video Production for Apps
An important step in developing your app is figuring out how to explain to people what it does and why they need it. This is where an app promotional video can really help. Dream Engine has created a number of app video productions. Here are a few tips to consider when promoting your application with video.
The most common way to show how your app works is through a screen capture of a smartphone or tablet and overlaying text, or ideally, using a professional voiceover. A professional voiceover adds a sense of authority to the video that text alone, or a non-professional can’t provide. It may sound simple to read through the steps yourself, but professionally trained voiceover artists will understand the inflections and timing that can be sorely missed in low-quality videos.
Use a Presenter
Have a presenter speak directly to the camera, explaining the features and benefits of your app. This will help make the video more engaging by giving the viewer someone to connect with. Check out the video that we produced for B&D that uses this format.
Use Animation
Use motion graphics and animation to reinforce key points in the video. This can prevent the video from becoming too cluttered or giving the viewer too much information to absorb at once. Motion graphics and animation can also allow information to be presented much more clearly and highlight small details on smartphone screens. See the example below.
Tell a Story
Telling the story behind why your app was created, who it helps, and how can be very powerful. Sometimes a documentary style approach can be very effective in promoting your app, such as the video we produced for OpenMi Excursions below.
Keep Your Video Short and Simple
No-one wants an app that has a steep learning curve, so it’s necessary to show why your app is simple to use. If your app has a range of features, it may be worth breaking videos up into small chunks, covering the basics in one video, and going into the real nitty-gritty in follow-up videos.
If you are looking to create a video for your app, get in touch with us today, or choose from our range of services here.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne-based video production company established in 2002. With more than two decades of experience, Ryan has helped leading Australian businesses, government departments, and non-profits communicate their message with clarity and impact through video. He’s known for his strategic approach, reliable process, and commitment to producing videos that deliver measurable results.
