This guide explains how businesses can use video effectively on their website. If you are looking for professional website video production, visit our Website Video Service Page.
How to Use Video on Your Website
When people land on your website, they make a fast judgment about your business. They want clarity. They want trust. They want to understand who you are and how you can help them. A well-made website video can achieve all of that in a few seconds. It gives your audience a clear sense of your brand and creates an immediate connection.
At Dream Engine, we help businesses use video to support their website design, improve the user experience, and increase engagement. The goal is always the same. Keep it simple. Keep it human. Make it easy for visitors to understand your business.
Where Website Video Works Best
The most common and effective places to use video on your website are the areas where visitors make decisions. These include the homepage, service pages, and key product or brand sections. Each video has a different job to do, and we structure them to suit the purpose of the page.
Homepage Video
A homepage video sets the tone for your entire site. It can be used as a banner video, a hero section, or a key introductory piece. The aim is to communicate the essentials quickly. What you do. Who you help. Why your work matters. Strong visuals paired with a clear message create a confident and inviting first impression.
Product Videos
Product videos show how your product works and what makes it useful. They help visitors feel confident in their choice by demonstrating benefits and features clearly. Short, focused product videos often lead to longer browsing times and higher conversion rates, because viewers can see exactly what they are getting.
Testimonial Videos
People trust real experiences. Testimonial videos give your visitors something no text review can match. A real customer speaking honestly about what you did for them. This builds credibility and reinforces your value in a simple, genuine way. Learn more on our Testimonial Video page.
Explainer Videos
Explainer videos help visitors understand your service or product quickly. They walk people through a process or show how you solve a problem. They are clear, direct, and practical. When a viewer understands your offer, the next steps are easier. For animated explainers, visit our Explainer and Animation page.
Making Video Work With Your Web Design
Video should support your design, not compete with it. We work closely with designers to match colour palettes, typefaces, and the overall feel of the site. This creates a smooth, unified experience. The video becomes part of the design system rather than an extra element placed onto the page.
We also consider how the video loads, how it fits into mobile layouts, and how it contributes to the hierarchy of the page. The goal is always fast loading, clean integration, and a smooth experience for the user.
Keeping Performance High
A slow website creates frustration. We prepare videos in the correct dimensions and formats requested by the designer to keep load times fast. This ensures the video plays cleanly without affecting the performance of the site.
User Experience Matters
At the heart of all website video is the user experience. Visitors want a site that feels professional, easy to navigate, and quick to understand. Video can help achieve this when it is used thoughtfully. It introduces personality, clarity, and movement in a way that supports the message rather than distracting from it.
Create a Strong Website Video Plan
If you are planning a new website or refreshing your current one, video can help your audience understand your business quickly and confidently. To explore how video can support your website design, visit our Website Video Service Page.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne-based video production company established in 2002. With more than two decades of experience, Ryan has helped leading Australian businesses, government departments, and non-profits communicate their message with clarity and impact through video. He’s known for his strategic approach, reliable process, and commitment to producing videos that deliver measurable results.
