This is episode three in the series on Video Marketing. In this episode, you’ll learn about the powerful role video can play in driving your viewers to take action.
In episodes one and two of this series about video marketing, I explained the first two steps of video marketing: Lead Capture and Lead Nurture. If you haven’t watched those videos yet, I highly recommend clicking on those links and checking them out. In this episode, we’ll discuss lead conversion using video.
Building Relationships through the Video Marketing Process
To bring you up to speed, throughout this series, we’ve been discussing how to build a relationship with your viewers through video, firstly, asking prospects for their email addresses to send them relevant, helpful information via video. Then, build trust, establish credibility, and educate your audience through a series of videos.
The final step is the conversion process, where you encourage your viewer to take action. This may be achieved through contacting you or visiting a sales page.
The ultimate goal of video marketing is to capture attention, make a lasting impact, and ultimately drive action. Your prospect is far more likely to take the desired action if you have legitimately captured their attention and then made an impact by sharing high-quality, relevant information.
Now, because you have taken the time to build the relationship, prove your capabilities, and reveal the culture and personality behind your business, the lead conversion phase is likely to be more successful.
Using Automated Marketing Tools for Better Lead Conversion
And this is where automated marketing tools like Office Autopilot or Infusionsoft really come into play. I mentioned these tools in the last episode. The great thing about them is that you can create a customised series of videos and follow-up emails for a prospect depending on their specific interest. So, if they’re interested in, let’s say, YouTube Marketing, they’ll receive a different stream of videos and emails than a prospect interested in corporate event videos, for example. This will also boost your conversions because you’re delivering relevant, targeted videos at the right time.
In the video marketing funnel, the lead capture phase is where you plant the seeds. Lead Nurture involves growing and strengthening the relationship. And now, it’s time to harvest the lead conversion.
The question for you is, how can you incorporate the three stages of video marketing to help you achieve the aims of your business more effectively?
If you’d like to begin a video marketing campaign, please contact Ryan at Dream Engine Video Production.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-profit sector to connect with their audience more effectively by using video.
