Same Day Edit
As the name implies, a ‘same-day edit’ involves filming, editing, and screening an event video all on the same day. When used at a conference, it’s a powerful way of capturing the highlights of the event and presenting them to attendees in a snappy and engaging short video. It’s an exciting way to end a conference and definitely has the ‘wow factor’.
We recently produced a video like this for global technology company Infosys. The Company held its thought leadership forum, ‘Confluence’, in Melbourne. Our role was to capture a range of events, from people arriving and networking to presenters on stage and their technology showcase.
Having produced a number of same-day edit videos before, we have had an opportunity to develop and refine the most efficient approach. Because time is limited, we had to follow a smooth production process to ensure that the video was ready to be screened at the end of the event.
Our first step was to pre-visualise and storyboard the video the week before. We planned the opening shots, the closing shots, and how the edit would flow.
We also selected the music and secured some appropriate stock footage.
We had a crew of three covering the event. Our camera operator captured content with the support of a camera assistant. Every couple of hours, the camera assistant delivered raw footage to the on-site editor, who shaped the video.
It was important for our camera operator not to go overboard with shooting too much content. Too much raw footage would have made it impossible for the editor to work through and have the video ready in time, so the camera operator took a very targeted approach.
It was exciting and somewhat stressful to have the video ready in time. One hour before its scheduled screening, we raced the edited video to the AV team. The video was a big success and helped finish the conference on just the right note.
The client will now use the video to publicise future events.
If you’re interested in producing a same-day edit video for an upcoming conference or event, contact us today.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne-based video production company established in 2002. With more than two decades of experience, Ryan has helped leading Australian businesses, government departments, and non-profits communicate their message with clarity and impact through video. He’s known for his strategic approach, reliable process, and commitment to producing videos that deliver measurable results.
