To ensure a smooth process when creating corporate videos, our experienced team at Dream Engine have put together some tips for those looking to delve into the world of corporate video.
Concept and Scripting
By refining your ideas early in the process, you can avoid a lot of headaches later on. One key tip that we have learnt through experience is that by focusing your video on one main goal. The goal is up to you, but the lesson here is to not scatter your focus trying to make an “all-purpose” video.
A good location can be a huge help to the success of your video. An appropriate, visually pleasing location for interviews and B-roll (additional footage that can be spliced in during interviews or demonstrations) can set your clip apart.
If conducting interviews, an ideal location will be one that is not going to be interrupted, is quiet and is related to the topic of your video. For instance, a scientific based interview may take place in a lab, and academic based video may take place in a library etc.
Corporate Interview Tips
One thing that is difficult to control on shooting day is the performance of your interviewees, but there are several things you can do to make things run smoothly on the day.
We make an effort to be respectful and professional by always being on time, dressed appropriately for the environment and by being polite and friendly with everyone involved. (This sounds like common sense but it’s worth remembering.) Building a strong rapport with the subject is important to make sure they are relaxed. Nervousness can show on camera so consider asking a few “warm-up” questions to get them used to the environment. It’s also advisable to have a quick chat with your interviewee if you haven’t had the chance to prior to the interview. This will help the process become less intimidating, as being interviewed on camera can be daunting and some familiarity with the faces around can make things easier.
Having quality B-roll is hugely helpful in making your video look visually exciting, and can be extremely helpful in the editing process. As most videos require cutting the best soundbites from interviews, B-roll can disguise the edits and provide some interesting visuals to accompany what is being said. Even if the video is simple, having access to film people at work, equipment or other appropriate footage is golden when it comes to creating an interesting video.
By following these simple suggestions, a potentially uninspiring video can become something much more visually exciting and engaging to your audience. By being involved throughout the process, we can help you create an exciting corporate video that showcases all you have to offer.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience more effectively by using video.