What Does a Video Production Company Do?
Companies and individuals looking to immediately connect with their audience typically choose to work with a video production company. From creating social media advertisements to producing commercials, documentaries, and how-to videos, these companies are experts in their field and well-versed in making an immediate impression. So, what does a video production company do?
1. Market Feasibility and Product Research
Depending upon what’s required, the video production company may choose to perform market and product research. This typically includes defining the customer’s market, understanding their target audience, and researching how best to convey the product’s features and benefits. This portion is often referred to as the pre-production stage. This is where the entire creative team lays out a vision for the video that outlines its timeline and budget.
2. Demonstrate Video Concept to Customers
Customer buy-in is critical. At this stage, it’s all about how the customer feels about the video and how it will be presented to their audience. This is where the creative team and producer lay out their vision. There is a general presentation of the video’s concept and a free exchange of ideas between the client and the production team to ensure everyone is on the same page.
3. Hire Actors, Design and Manufacture Set and Props
Don’t assume that customers no longer play a role in this portion of the video’s production. They work alongside the video production company to ensure the actors, props, and set are to their liking. The goal is to keep the customer informed at each stage of the video’s production. This typically includes meetings and periodic assessments on the video’s progress.
4. Filming and Editing Video
At this point, the video’s script has already been approved by the client. However, that doesn’t mean there won’t be any adjustments during filming and editing. In fact, it’s common for changes and adjustments to occur as the video’s filming and editing occur. Depending upon the complexity of the video, filming could take anywhere from a day to a week or even a month or more.
5. Marketing and Promoting the Video
Whether marketing involves putting the video on social media or distributing the video to media outlets, the right video production company should be experts in marketing the video. Today’s audience has multiple options when it comes to consuming media, so the production company should have a solid understanding of how to properly promote the video.
Ultimately, choosing a video production company comes down to reviewing who they’ve worked for in the past and how they’ve helped build that company or person’s brand. Be sure to comparison-shop, review references, and insist on being present during each stage of the video production process.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience more effectively by using video.