Social Media Videos for Business
Social media video production has become an essential part of online marketing campaigns because it helps generate engagement with your target audience. These videos used to be an afterthought. Now they are a core part of many video strategies. If you want to reach a wider audience, Reels and Shorts are a great way to do it.
Dream Engine videographers have many years of experience in Melbourne, making short, engaging videos for clients to distribute on YouTube, Facebook, Instagram, and LinkedIn. We’ve produced work for Epson, Sherrin, HTC, Spalding, and TAG Heuer. Check out some examples of our recent social media video work below. To discuss your project, get in touch.
Social Media Optimisation
You can significantly improve your video marketing strategy by thoughtfully considering how you edit or repurpose existing video content. Plan new content to maximise appeal for each social media channel.
In this post, we’ll take a look at practical tips for the most common social media platforms. This can help boost audience reach and support SEO. The best way to get value from video production is to plan ahead so footage captured on the day can be reused across multiple platforms. Facebook’s audience is very different from TikTok’s, and your videos should reflect that, even when they cover the same topic.
Facebook remains a strong platform for engaging audiences with video. Businesses can use it to share behind-the-scenes content, product showcases, customer testimonials, and educational videos.
To maximise reach, upload videos directly to Facebook rather than linking from YouTube. Native videos tend to receive better visibility. Since most videos autoplay without sound, captions, clear on-screen text, and strong visuals matter.
Facebook Reels and Facebook Live offer additional ways to reach new audiences and encourage real-time engagement. Platform-specific video content helps businesses stay visible and relevant.
Instagram is more visually driven than Facebook. Videos autoplay without sound and are capped at 60 seconds, which encourages tight, focused edits. Short, eye-catching videos that work without audio perform best. Montages, hyperlapses, and rhythm-based edits are effective formats.
Instagram Stories also allow viewers to swipe through to your website or learn more, giving you another way to drive action from video.
X (Formerly Twitter)
X is less video-focused than other platforms, but it can still be useful. Videos up to two minutes and twenty seconds work well when used conversationally. Instead of posting links and hoping people watch, use short video replies to answer customer questions or share quick tutorials. This approach adds a personal layer to communication.
Using TikTok to Promote Your Business and Connect with Customers
TikTok has become one of the most effective platforms for short-form video. Its format allows businesses to show personality, educate audiences, and build stronger connections through simple storytelling.
Behind-the-scenes clips, testimonials, demonstrations, and industry insights all work well on TikTok. Trends and hashtags help extend reach, while a human tone helps videos feel natural rather than promotional.
To learn more about optimising video for social media, get in touch with us at Dream Engine.
Social Media Video Production – Frequently Asked Questions
How much does social media video production cost?
Costs depend on how much you need to capture and how many final edits you want. Most projects sit somewhere between a simple half-day shoot with a few short edits, through to multi-day filming with a larger batch of platform-specific versions. We quote clearly so you know exactly what’s included.
How long should Reels, Shorts, and social clips be?
For most brands, 10 to 30 seconds is a strong starting point. Some messages need 45 to 60 seconds, especially if there’s a quick story or explanation. The bigger factor is pace. If the first two seconds don’t earn attention, length won’t save it.
Can you turn one filming day into lots of social assets?
Yes. This is one of the best ways to maximise value. We plan the shoot around a batch of deliverables, then edit multiple platform-friendly versions, cut-downs, and variations from the same footage.
Do we need to film in vertical?
If your priority is Reels, Shorts, TikTok, or Stories, vertical is usually the right call. If you also need a website or YouTube version, we can plan the shoot to capture what you need without compromising the social-first edits.
Can you repurpose existing footage into social content?
Absolutely. If you have past videos, event footage, interviews, or product shots, we can re-cut them into social edits, add captions and on-screen text, and shape them into a clearer series that works for your channels.
Do you add captions and on-screen text?
Yes. Most social videos are watched with the sound off, so captions and clear on-screen text are often essential. We can also provide different text treatments depending on the platform and the style of your brand.
How do we make sure the videos match each platform?
We build the edit to suit where it will live. That includes aspect ratio, pacing, caption style, safe areas, and the way the message is structured. Facebook, Instagram, YouTube Shorts, TikTok, and X behave differently, so the edit should reflect that.
What do you need from us to get started?
A quick brief on your audience, the offer or message, where the videos will be used, and examples of what you like. If you’re not sure, we can guide you through the decisions and help you choose a practical plan.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne-based video production company established in 2002. With more than two decades of experience, Ryan has helped leading Australian businesses, government departments, and non-profits communicate their message with clarity and impact through video. He’s known for his strategic approach, reliable process, and commitment to producing videos that deliver measurable results.
