Choosing a law firm is rarely a quick decision. Prospective clients want reassurance that they are dealing with capable, credible people who understand their situation and can be trusted with sensitive matters. Video helps law firms clearly and efficiently communicate trust. Dream Engine works with law firms across Melbourne to produce professional legal videos that support marketing, recruitment, and business development.
Looking for a law firm website video, legal recruitment video, or a campaign video for paid ads? We can help you plan and produce content that feels appropriate for legal audiences and supports meaningful next steps.
Why video is effective for Melbourne law firms
Legal services are complex, personal, and often high-stakes. Many clients feel uncertain or overwhelmed when searching for legal support. Well-considered video content helps law firms by humanising lawyers and staff, building credibility without overt selling, explaining services in plain language, and reducing friction before first contact.
For law firms in Melbourne, video creates a strong point of difference. It shows professionalism and scale while still feeling approachable and personal.
Website videos that build trust and improve conversions
A law firm’s website is often the first meaningful touchpoint with a prospective client. Replacing static imagery with a short, thoughtful introduction video lets visitors connect with real people rather than just read credentials.
These videos are commonly used on homepage hero sections, about pages, and key service pages where trust and reassurance matter most.
Johnstone & Reimer: law firm website introduction video
Dream Engine worked with Johnstone & Reimer to produce a short website introduction video designed to increase trust and improve enquiry rates. The video featured team members and clients being interviewed, natural office footage of the firm in context, and messaging centred on local knowledge, community, and trust.
Rather than pushing promotional language, we guided the structure and scripting to help the firm communicate clearly and authentically. The result was a confident, reassuring introduction that felt like the start of a conversation rather than a sales message.
“Ryan and the team at Dream Engine took the time to understand what we were looking for in a promotional video and captured what we wanted perfectly. We are super happy with the end result; we have been receiving so much positive feedback. Thank you!”
Joshua Reimer, Managing Director, Johnstone & Reimer Lawyers
Recruitment videos for law firms
Competition for experienced legal staff is strong, particularly for firms seeking candidates who fit both professionally and culturally. Recruitment videos help law firms show their culture and working style, and attract candidates who are genuinely aligned with the firm.
Ligeti Partners: recruitment video for a law firm
For Ligeti Partners, Australia’s leading property insurance law firm, Dream Engine produced a recruitment-focused video designed to support hiring by giving candidates an honest view of the firm. Rather than listing roles or requirements, the video focused on people, environment, and expectations, hearing directly from team members, and helping the firm act as a long-term recruitment asset.
You can read more about this project here: Recruitment video for a law firm.
As part of the project, Dream Engine also captured updated portrait photography of all staff across Ligeti Partners’ Melbourne, Sydney, and Brisbane offices. This ensured the firm had a consistent, professional visual identity across its website, recruitment materials, and internal communications.
Promotional and marketing videos for law firms
Many law firms in Melbourne invest in digital marketing but rely on text-heavy landing pages to do most of the work. Video can improve campaign performance when it is designed for a specific channel, audience, and outcome.
BPC Lawyers: promotional video for PPC campaigns
Dream Engine produced a promotional web video for BPC Lawyers as part of a targeted PPC campaign. The video was designed to communicate the firm’s value quickly, address a specific audience need, and support enquiry-driven marketing activity.
As part of the campaign, the video played an important role in generating new leads by helping potential clients understand the firm and take action with confidence.
You can view the related case study here: Promotional web video case study.
A professional approach to legal video production
Working with law firms requires discretion and a structured process. We understand the importance of tone, accuracy, and professionalism when communicating legal services.
Our role extends beyond filming. We help law firms clarify what needs to be communicated, guide structure and scripting, ensure messaging supports positioning, and deliver videos that feel appropriate for legal and professional audiences.
Where appropriate, we also support law firms with corporate portrait photography as part of a broader content refresh. This helps ensure consistency across video, website profiles, recruitment materials, and internal communications, particularly for firms operating across multiple offices.
Video production for law firms across Melbourne
Dream Engine is a Melbourne-based video production company with extensive experience working with professional services, not-for-profits, and complex organisations.
For firms of barristers and solicitors looking to build trust on your website, attract the best lawyers to apply for positions, or use video more effectively in legal marketing, we’d be happy to talk through what would work best.
Contact Dream Engine to discuss your video project.
FAQs
What types of videos do law firms typically use?
Law firms commonly use website introduction videos, client testimonial videos, recruitment videos, and short promotional videos for digital campaigns. Each serves a different purpose and audience.
Are law firm videos compliant with professional standards?
Yes. Video content can be produced in a way that supports professional obligations, advertising guidelines, and brand standards. Careful planning and messaging are key.
How long should a law firm video be?
Most effective law firm videos range from 60 to 120 seconds, depending on their purpose. Shorter videos work well for marketing campaigns, while website introductions may be slightly longer.
Can video help increase enquiries for a law firm?
When used strategically, video can reduce hesitation, build trust, and improve conversion rates by helping prospective clients feel more comfortable making contact.
Do you work with mid-sized law firms?
Yes. We regularly work with mid-sized firms that want professional, considered video content suitable for legal audiences.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne-based video production company established in 2002. With more than two decades of experience, Ryan has helped leading Australian businesses, government departments, and non-profits communicate their message with clarity and impact through video. He’s known for his strategic approach, reliable process, and commitment to producing videos that deliver measurable results.
