In this guide
What Is a Staff Profile Video?
A staff profile video is a short video that introduces one of your team members. Most companies already publish text-based bios on an About Us or Our People page. These give a quick overview of a person’s role, background and experience.
A staff profile video lets visitors see and hear a team member explaining their work. It can sit alongside a written biography, giving people a choice of how to learn about the person.
Why Use Staff Profile Videos?
A prospective client may want to know who will handle their work and what experience that person has. A staff profile lets the team member introduce themselves and explain their role.
Use the interview to explain the person’s role, the work they do and the questions clients commonly ask them. Supporting footage can show the setting and tasks they describe.
Ask staff to describe their work in their own words and give examples. Filming them in their usual work environment can show the tasks they are discussing.
Showcase Your Culture
Culture plays a major role in how your business operates. Staff profile videos make your culture visible. They show how your team interacts, what they care about and what it is like to work inside your organisation.
Ask staff for specific examples of their work and how they collaborate. These details give viewers more information than general statements about being a great team.
Profiles can also introduce colleagues across departments or locations. Explain where the video will be used and make participation voluntary so staff can decide whether they are comfortable appearing.
Improve Recruitment
Workplace culture is one topic candidates may want to understand. Peter Ashworth discusses its role in recruitment in this 2015 LinkedIn article. Recruitment videos are a great way of showing the culture to potential job applicants.
On a careers page, a staff profile can show the environment and let candidates hear someone describe the role. Include practical details about the work alongside the video so applicants can assess the opportunity.
Keep the account accurate and representative of the role, including relevant challenges as well as the parts people enjoy.
Add Video To Your Website
Place each staff video beside the person’s written biography, role and contact information so visitors can choose to watch or read.
If you want ideas on adding video to other areas of your site, see our post on integrating video into your web design.
If appearing on camera feels intimidating, these tips for presenting on camera may help.
Staff profile videos
Staff profile videos: frequently asked questions
Plan the introduction around the person, role and audience.
What is a staff profile video?
A staff profile video is a short video that introduces a member of your team. It shows who they are, what they do, and how they communicate. Unlike written bios, video allows viewers to see personality, tone, and presence.
How long should a staff profile video be?
One to two minutes can be a useful starting point for a short introduction. Adjust the length for the person’s role, the questions being answered and where the video will appear.
Where are staff profile videos usually used?
Staff profile videos are commonly used on About Us or Our People pages. They are also effective on recruitment pages, proposal documents, and LinkedIn. Some organisations use them internally to support onboarding and culture.
Do staff profile videos help with recruitment?
Yes. Staff profile videos help potential candidates understand the culture and people behind the organisation. Seeing real staff talk about their work gives applicants a clearer sense of whether they would be a good fit.
Do people need media training before appearing on camera?
Not usually. Most staff profile videos work best when people speak naturally. Good direction and a relaxed filming approach are more important than formal media training.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne video production company established in 2002. Over the past two decades, he’s produced hundreds of videos for businesses, government departments, universities and healthcare organisations across Australia. Ryan specialises in helping organisations explain complex ideas through clear, engaging video content, with particular experience in corporate communications, training and education.
