What Is a Product Video?
A product video shows people exactly what your product does and why it matters. It highlights the design, the features, and the benefits that set you apart from competitors.
At Dream Engine in Melbourne, we spend time understanding your product, your customers, and your brand so the video reflects what makes you distinctive.
TL;DR: A product video helps people quickly understand what you sell, why it matters, and how it works in real life. We help Melbourne brands plan, film, and edit product videos that look professional, feel on-brand, and are ready for your website, social media, and online store.
Product Research
You have invested a lot into developing your product and bringing it to market. Now you need a clear way to show people why they should pay attention to it.
A well-produced product video can demonstrate how your product works, what problems it solves, and why it is worth considering. Whether it relates to technology, fashion, software, or a service, the goal is the same. Capture attention and help potential customers picture themselves using it.
By learning about your brand, your audience, and your goals, we develop a concept that feels natural to your style and true to the product.
What Type of Video Do You Need?
Different products call for different approaches.
Technology and devices.
New tech products often benefit from a simple, clear demonstration. An actor or presenter can walk viewers through the features, highlight advantages, and show real examples of use.
Apps and software.
Software often works best with screen-capture sequences that illustrate ease of use, navigation, and speed. These clips give viewers a realistic sense of what they will experience.
Fashion.
Fashion needs space to stand out. Clean, bright environments make the garments the focus. Colours should be accurate. Fabrics should be well lit and shown from multiple angles so customers know exactly what to expect.
Examples of Product Videos We Produce
- Launch videos for new products and feature releases
- E-commerce videos for product pages and online stores
- Demo and explainer videos for tech, apps, and software
- Fashion lookbook videos and seasonal campaigns
- In-store and trade show loops for retail and expos
- Social cut-downs for Meta, LinkedIn, and YouTube Shorts
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How to Brief Your Product Video
To get the most from your product video, it helps to come in with a simple brief. Useful points to think about include:
- Who the video is for and where they will see it
- The single most important message you want viewers to remember
- Any key features or benefits that must be shown on screen
- Where the video will live: website, product page, social media, in-store, or a mix
- Brand guidelines, colours, fonts, or visual references you would like us to follow
If you do not have a formal brief yet, that is fine. We can help you shape it in our first planning call.
How To Make Your Product Video Stand Out
If your product is more involved, a very effective method is to demonstrate it in a real situation. People want to see it being used. They want to understand how it fits into their life.
For services, a strong approach is to highlight the time saved or the improvement people will feel once they adopt your solution. Time is valuable, and most buyers respond to practical gains.
If you are exploring video for the first time, it can be helpful to build a simple plan. Think about who the video is for, what you want them to understand, and what action you want them to take.
Branding
Every product video should feel unmistakably like your brand. If your brand leans professional, playful, refined, or energetic, the video should reflect that.
We match the tone, colour palette, and overall look to your existing marketing so everything works together. Consistency helps customers recognise you across all platforms.
Bringing It All Together
A strong product video is not complicated. It requires clear messaging, attention to visual detail, and an understanding of what your customers need to see.
With the right preparation and creative direction, we can present your product in a way that builds confidence and encourages action.
If you are ready to create a product video for your business, get in touch with Dream Engine.
Ready to Talk About Your Product Video?
If you are planning a new product launch or want to improve how your existing products are presented online, we can help.
Get in touch with Dream Engine to talk through your product, your goals, and the types of videos that will support your sales and marketing.
Frequently Asked Questions
What is a product video?
A product video is a short film that shows how your product looks, works, and fits into real situations. It highlights the key features and benefits so potential customers can quickly understand why it is relevant to them.
How long should a product video be?
Most product videos run between 30 seconds and three minutes. The ideal length depends on where the video will live and how much detail your audience needs. We help you shape the content so every second earns its place.
Where can I use my product video?
You can use your product video on your website, social media, online stores, email campaigns, trade shows, and sales presentations. We can create versions in different lengths and formats tailored to each platform.
How much does a product video cost?
Cost depends on factors such as locations, crew size, number of filming days, and the level of animation or graphics required. We provide clear, itemised quotes so you know exactly what is included and can choose an option that fits your budget.
How long does it take to produce a product video?
Most projects take between two and six weeks from briefing to final delivery. This allows time for planning, scripting, filming, editing, and any feedback rounds. If you have a specific deadline, we will plan the schedule around it.
Can you help with the concept and script?
Yes. We regularly help clients refine their message, develop a creative concept, and write the script. We guide you through the process so the video feels clear, on-brand, and easy for your audience to follow.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne-based video production company established in 2002. With more than two decades of experience, Ryan has helped leading Australian businesses, government departments, and non-profits communicate their message with clarity and impact through video. He’s known for his strategic approach, reliable process, and commitment to producing videos that deliver measurable results.
