Producing a corporate video as part of your marketing strategy is a great decision. But which Melbourne corporate video company will you choose?
There are many choices on the market, and choosing the right company thoughtfully and carefully can take a lot of time. You want to ensure they create a video that accurately represents your brand, while also making sure you enjoy working with them.
So I’ve put together some simple questions to ask yourself to make sure that you hire the best video production company for you.
Do they care about me?
Make sure you speak to someone at the company. Talking to them directly will give you a good idea of whether or not they will be a good fit for you and your company.
Are they interested in your products and message? Do they ask relevant questions?
You will be spending time with this company and entrusting them with much of the project. Make sure that they are as interested and committed as you are.
Do they have fresh ideas?
The work a corporate video company may have great looking work, but they might have a cookie cutter approach. If you watch a couple of their video examples and you can’t really tell them apart, this is a bad sign.
You want to make sure your video targets your specific challenge or conveys your individual message.
You want to be confident that they will create something special for you and your brand.
Do they fit us?
Make sure you do some research. Read some of their blogs, watch their videos. You can learn a lot about a Melbourne corporate video production company by the way they approach their own business.
Do they have attention to detail? Are they focused on accuracy? Are they reliable and punctual?
Make sure your video company shares your culture and philosophy. This will ensure that you don’t choose a company whose philosophy is “close enough is good enough”.
Production quality?
This may seem like an obvious question, but really think about it. Are all the scenes in their videos well-lit? Does it sound clear and professional? Does the narrative make sense?
But most of all, do YOU like their work? This is probably the most important question, because it’s your decision that you will need to stand by. If you aren’t happy with their work, you probably won’t be satisfied with the work they do for you.
Budget?
The brass tax. Prices can vary widely, so sit down and talk to a production company about what your options are and what will be best to fit your budget.
There is a lot you can do with video that will be both effective and engaging. Be clear on what budget you want to allocate to the video before you meet your video production company. This will allow them to give you accurate ideas on what videos will best suit you.
You might find out that a screen-capture video will fit your needs, or a simple face-to-camera.
By thinking about these questions, doing some research and making sure you are happy with your corporate video production company, you are ensuring your video production will be smooth, hassle-free and deliver the best video possible.
If you would like to discuss your next Melbourne corporate video production, please contact us today.
Corporate Video Company Melbourne – Frequently Asked Questions
What should I look for in a Melbourne corporate video company?
Look for a company that takes the time to understand your business and your message. The best partner is a team that listens well, asks relevant questions, and shows real interest in the details that matter to you.
How do I know if a video company will be a good cultural fit?
Spend time watching their work and reading their content. Their approach to communication, preparation, and deadlines usually shows through. If their style lines up with your values, the project will run more smoothly.
What does production quality actually mean?
Check the fundamentals. Are the interviews well lit? Does the audio sound clean? Is the story clear? Most importantly, ask yourself if you genuinely like their work. Your personal taste is a reliable guide.
Do all video companies offer original concepts?
Not always. Some rely on a template. If their portfolio looks the same from project to project, expect a similar approach. A stronger company will tailor the idea to your message, audience, and brand.
How much should I budget for a corporate video?
Budgets vary depending on locations, crew size, animation or graphics, interview setups, and post production. Arrive with a clear range in mind so the production company can recommend options that suit your goals.
Why is it important to speak with the production team before booking?
A short conversation reveals a lot. You will get a sense of how they communicate, how interested they are in your project, and whether you can trust them to represent your brand well.
Can a simple video still be effective?
Yes. Many projects only need a clear message delivered through a single interview, a screen capture walkthrough, or a small crew. The right approach depends on what you need to communicate, not the size of the production.
How do I avoid choosing the wrong company?
Be clear about what you want to achieve, review their work closely, and notice how they communicate in the early stages. If something feels off from the start, it usually continues through the project.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne-based video production company established in 2002. With more than two decades of experience, Ryan has helped leading Australian businesses, government departments, and non-profits communicate their message with clarity and impact through video. He’s known for his strategic approach, reliable process, and commitment to producing videos that deliver measurable results.
