Video Production is the process whereby video is conceptualised, planned, written, filmed, edited and distributed. Video Marketing, on the other other hand, focuses on the way that video is integrated into a marketing campaign.
So video marketing is more focused around strategy, planning, and connection with other marketing goals.
A great place to learn more about video marketing is to watch our three part video series. It will take you through the 3 key phases of video marketing: Lead Capture, Lead Nurture and Lead Conversion.
You’ll often find that companies either have expertise in video production, or in video marketing. There are many talented filmmakers who can create beautiful moving images, and are powerful storytellers. On the other hand, there are plenty of internet marketers who have studied video marketing, have a strong understanding of it, but lack advanced video production skills.
One of the key elements that sets Dream Engine apart is the way we integrate video marketing with video production. We’ve learnt that it’s not enough to just make great looking images, or to tell a good story. The video productions that get results are the ones that are premised on a strong marketing strategy. Making a clear analysis of the audience, and what triggers will drive them to take a particular action. And then how that action integrates with the overall marketing strategy.
Once you have a video that is backed by a strong video marketing strategy then you’ll come a lot closer to achieving your desired outcome.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2001, and specializes in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience by using video.
About us and this blog
Based in St. Kilda, Melbourne, Dream Engine is comprised of a small, close-knit team of energetic video production professionals.