Video Marketing for Dental Practices
Before someone decides to become a new patient at your Practice, they are likely to check out your website first. And video is a great way for them to meet you virtually. A video about you and your work will help give prospective patients a good impression of who you are and how you operate. Video can help set patients’ minds at ease about what to expect when coming to see you. They will be able to watch a tour of the Practice. As well as learn more about you and how you work.
Type of Videos
A home page video for your website is a powerful way to engage prospective patients and bring your practice’s culture to life. It will also give people a genuine picture of what it would be like to visit you. These types of videos serve as a welcome to your Practice, highlight the services that you offer, and demonstrate what sets you apart. In the video below, you can watch an example of a Mini-documentary/Practice Tour video created by Dream Engine for Thornbury Family Dental:
Short video messages are a great way of enhancing engagement with visitors to your website. Here’s a short video that appears once website visitors complete an online booking:
Video is also great for Patient Transformation Stories:
Why Dentists Are Increasingly Using Video
Dentists are increasingly relying on the web for new patients. Even if someone has received a personal recommendation, they are very likely to check your website to verify you. This is an opportunity to make a positive first impression, stand out, and connect on a personal and emotional level.
Dream Engine’s experience in Dental Video
We have produced many videos for industry clients, including the Australian Dental Council, Straumann, Cattani, and Thornbury Family Dental. This has helped us gain insight into the industry and an understanding of video marketing and how dentists can use it. We have substantial experience creating healthcare videos in Melbourne. Here is a short compilation of some of our dental-related videos.
Next Steps
We welcome you to contact us by email or telephone. After a brief discussion, we can recommend the video marketing approach most effective for you.
Dental Video Production – Frequently Asked Questions
Can filming take place during operating hours?
Yes. We plan filming carefully around patient schedules and peak times to minimise disruption to your clinic or practice.
How do you help staff and clinicians feel comfortable on camera?
We film in a relaxed, conversational way rather than asking people to perform or memorise scripts. Our role is to guide the conversation and create an environment where people can speak naturally.
How do you handle patient privacy and consent?
We only film patients with written consent and always follow your organisation’s privacy, compliance, and governance requirements. If patient participation is not appropriate, we can structure the video to avoid showing identifiable information.
Can you work in sensitive or clinical environments?
Yes. We regularly film in healthcare settings and understand the importance of professionalism, discretion, and clear communication with staff throughout the process.
What if a patient or staff member changes their mind?
We respect that situation. If consent is withdrawn, we do not use the footage. This is discussed upfront so everyone involved understands the process before filming begins.
Do you help plan what should and should not be filmed?
Yes. During pre-production, we work with you to define boundaries, identify suitable filming areas, and agree on what content is appropriate to capture.
Can healthcare videos be filmed onsite or in a studio?
Both options are possible. Onsite filming can feel more authentic, while studio filming can provide more control over sound, lighting, and privacy. We help you choose the approach that best suits the message.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne-based video production company established in 2002. With more than two decades of experience, Ryan has helped leading Australian businesses, government departments, and non-profits communicate their message with clarity and impact through video. He’s known for his strategic approach, reliable process, and commitment to producing videos that deliver measurable results.
