Video Marketing for Dental Practices
Before someone makes the decision to become a new patient at your Practice, the chances are that they will check out your website first. And video is a great way for them to meet you virtually. A video about you and what you do will help to give prospective patients a good impression of who you are and how you work. Video can help to set patients’ minds at ease about what it will be like coming to see you. They will be able to watch a tour of the Practice. As well as learn more about you and how you work.
Type of Videos
A home page video for your website is a powerful way of engaging with prospective patients and will help bring the culture of your practice to life. It will also give people an authentic picture of what it would be like to come and see you. These types of videos serve as a welcome to your Practice, highlight the services that you offer, and demonstrate what sets you apart. In the video below, you can watch an example of a Mini-documentary/Practice Tour video created by Dream Engine for Thornbury Family Dental:
Short video messages are a great way of enhancing engagement with visitors to your website. Here’s a short video that appears once website visitors complete an online booking:
Video is also great for Patient Transformation Stories:
Why Dentists Are Increasingly Using Video
Dentists are increasingly relying on the web for new patients. Even if someone has received a personal recommendation, they are very likely to check your website to verify you. This is an opportunity to make a good first impression, set yourself apart, and connect on a personal and emotional level.
Dream Engine’s experience in Dental Video
We have produced many videos for industry clients, including the Australian Dental Council, Straumann, Cattani, and Thornbury Family Dental. This has helped us gain insight into the industry and an understanding of video marketing and how dentists can use it. Here is a short compilation of some of our dental-related videos.
Next Steps
We welcome you to contact us by email or telephone. Following a brief discussion, we can recommend which video marketing approach would be most effective for you.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne-based video production company established in 2002. With more than two decades of experience, Ryan has helped leading Australian businesses, government departments, and non-profits communicate their message with clarity and impact through video. He’s known for his strategic approach, reliable process, and commitment to producing videos that deliver measurable results.
