Want to build trust and convert leads with powerful testimonial videos?
Dream Engine helps Melbourne businesses tell their clients’ success stories with clarity and impact. With over 15 years of experience, we make the process smooth, professional, and effective.
GET IN TOUCHIf you’re still in the research phase, please read on. You’ll learn more about what makes a successful project and view example videos. There are some important factors to bear in mind when planning your project to help achieve the best result.
What is a Testimonial Video?
A testimonial video features your real clients or customers speaking about their experience with your business. It’s one of the most persuasive tools you can use in your marketing because it provides social proof. Instead of you telling people how good your service is, your clients do it for you — showing that others, just like your prospects, have achieved a successful outcome.
These videos cut through sales messages and give your audience an authentic, human perspective. When done well, they feel genuine and relatable rather than scripted or promotional.
When to Capture a Testimonial Video
Timing is critical. The best moment to capture a testimonial is soon after your client has experienced a positive result. Their enthusiasm is fresh, the story is clear in their mind, and they’re more likely to say “yes” to being on camera.
If too much time passes, details fade and the energy softens. Capturing that moment while it’s still alive ensures the strongest, most engaging content.
What Goes Into It
A strong testimonial tells a story, not just a collection of nice comments. At Dream Engine, we guide your client through five key stages:
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The Challenge – What problem were they facing?
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The Cost of the Problem – Why did it matter to solve it?
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The Solution – Why did they choose you?
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The Result – What happened after working with you?
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The Transformation – What’s better now?
This simple but powerful framework ensures every testimonial has structure and flow. It helps your clients feel comfortable on camera, while giving your prospects a clear reason to trust your business.
For example, in a video we produced for Harwyn, a Melbourne-based business, the client explains their challenge, how Harwyn helped, and the transformation they experienced. The story feels natural, but it follows this proven structure.
Who Should You Select to Be in Your Video?
Not every client will make the right on-screen storyteller. When choosing someone, consider:
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Authority – Is this person respected in their field?
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Relevance – Do they reflect the type of client you want to attract?
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Location – Are they Melbourne-based (to keep production simple)?
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Clarity – Do they speak in an engaging and articulate way?
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Authenticity – Do they come across as genuine, credible, and trustworthy?
Choosing the right interview subject makes a huge difference. A testimonial video only works if the audience believes the person on screen.
Melbourne Testimonial Video Example
At Dream Engine, we don’t just create testimonial videos for our clients, we also use them ourselves. They’re an effective way to give prospects a feel for what it’s like to work with us.
For example, we produced a testimonial video with The Florey Institute, a world-leading brain research centre at the University of Melbourne. In the video, their team shares how we collaborated, the results we delivered, and why they continue to work with us. It’s proof for new clients that we can deliver on our promises.
Next Steps for Your Project
If you’re considering testimonial videos, the next step is to plan. Ask yourself:
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Which client stories would resonate most with my audience?
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What results am I most proud to highlight?
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How will I use these videos — on my website, in proposals, on social media?
When you’re ready, get in touch with Dream Engine. We’ll walk you through the process, from choosing the right clients to filming and editing. The result will be a polished video that helps you win trust, attract leads, and grow your business.
Contact us today to start planning your testimonial video project.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-profit sector to connect with their audience more effectively by using video.
