Want to build trust and convert leads with powerful testimonial videos? Dream Engine helps Melbourne businesses tell their clients’ success stories with clarity and impact. With over 15 years of experience, we make the process smooth, professional, and effective.
GET IN TOUCHIf you’re still in the research phase, please read on. You’ll learn more about what makes a successful project and view example videos. There are some important factors to bear in mind when planning your project to help achieve the best result:
What is a Testimonial Video?
A testimonial video features your real clients or customers speaking about their experience with your business. It’s one of the most powerful ways to build trust, demonstrate results, and turn prospects into buyers. These videos provide social proof: showing that others, just like your prospects, have had a successful outcome.
When to Capture a Testimonial Video
The ideal time to capture a testimonial is when your client has just experienced a positive result. Their enthusiasm is fresh, their story is clear, and they’re more likely to participate. Don’t wait until too much time has passed: the moment matters.
What Goes into it
A strong testimonial tells a story. We guide your client through five key stages:
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The challenge – What problem were they facing?
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The cost of that problem – Why did it matter?
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The solution – Why did they choose you?
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The result – What happened after working with you?
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The transformation – What’s better now?
This approach keeps the story structured and compelling, and it’s exactly how we guide clients during interviews.
In the video below that Dream Engine produced for Harwy, a business based in Melbourne, you will see an example of this storytelling structure:
Who should you select to be in your video?
To capture compelling and persuasive videos of your clients, try to focus on the following:
– Is the person well-known or an authority in their industry?
– Is the person based in Melbourne? It will be easier to capture the experiences of someone local.
– Is the interviewee similar to the type of person you are targeting?
– Do they speak in an articulate and engaging way?
– Do they present well and convey a sense of authority, integrity and authenticity?
An Example of a Testimonial or Case Study that We Use
Dream Engine not only produces this type of video for clients. We also create them to help tell the story of our clients who use our service. We find it a helpful way to promote our business and give prospects an idea of what it would be like to work with us. Here is an example of a client’s experience of working with us. The Florey is a brain research Institute based at the University of Melbourne. In the video, our client explains the project and her experience of working with us.
Next Steps for Your Project
If you’re ready to record interviews with your clients, contact us. We’ll explain the process and how you can achieve the best result.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-profit sector to connect with their audience more effectively by using video.
