It’s been an important time for Marketing and Comms teams to be creating content for their customers and staff. People have been looking for reassurance. They want to understand your plan moving forward. And how it affects them.
There’s also a good chance that your industry has begun to change. You may have evolved your services. The way you help your clients may have changed. So, It’s an important time to stay in touch, and keep communicating.
So, watch the video below to learn about 7 ways that you can use video at the moment.
We’re still filming
Right now in Australia, work that cannot be performed from home is continuing. You’ve probably noticed that construction work is continuing, Cafe’s are offering takeaway service, and video production is continuing.
Our camera operators follow Government regulations, and strict hygiene, social distancing and health and safety guidelines. All the equipment is wiped down before and after filming. Our equipment has never been so clean 🙂 We are strictly following the 1 person per 4 square metre guidelines, working with a 1 person crew, not using a lapel microphone to avoid close contact, and carrying hand sanitiser.
So for a simple video, like an announcement video, or message to camera, this is the perfect format.
Many businesses are not able to have contractors onsite during this time. Which is why we’re now offering a remote video production service. We can guide you, using a platform like zoom. We’ll assist you to improve the quality of your video and sound, and we’ll direct you to get the best performance. Our editors will then edit your video, and get it out there.
Repurposing existing content
If you’ve worked with us before, it means that we already have a library of your video content in our archives. Now is a perfect time to take extracts of that content, and package it up as social media thought leadership videos.
Many companies have had to cancel live events that they were planning. We can help you take your live event online by live streaming or web casting your next event.
Animation and motion graphics
If you’re not able to work with a camera crew, animation is a great alternative to help get your message across. The entire project can take place without meeting face-to-face.
If you have a product that you need to promote, we can produce your video in our studio. All of the preproduction planning would take place over zoom, and you’d courier the product to us.
With most people now working remotely, we can help you set up your webcams. Help you to improve sound and picture of your video, and generally assist you to look good on camera. Whether we’re producing the video for you, or you’re filming in-house, our consulting service can help make life a lot easier.
So there you go: 7 ways that you can use video to keep getting your message across, and keep connecting with your audience. To discuss your video production needs, get in touch.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience more effectively by using video.