Background
A customer story for dbt Labs
dbt Labs asked Dream Engine to produce a short customer story about SafetyCulture’s data rebuild.
SafetyCulture’s data team reported that daily data processing had fallen from more than 14 hours to about 90 minutes. We combined their interviews with workplace and product footage to explain how they achieved that change in just over two minutes.
The challenge
Explaining what changed
The film needed to explain why SafetyCulture rebuilt its data system and how the new approach changed the team’s work.
Alongside slow processing, the team had difficulty tracking changes and checking whether data was reliable. We needed to explain those problems and show how dbt helped the team address them.
The action
Hearing from the data team
SafetyCulture’s data team explain the change in their own words.
The interviews follow a simple order: the original problem, the new approach and the result. Workplace footage shows the team discussing models, working at a whiteboard and reviewing the dbt interface together.
The interviews give viewers a first-hand account of using dbt. For more on planning these interviews, read our guide to making a customer case study video.
The action
Showing how the team uses dbt
Footage of the dbt interface shows the system the team is describing.
The lineage graph shows how data models connect. It helps viewers follow the team’s explanation of how they trace information, check changes and work together.
Combining interviews with footage of the software is a useful approach in technology video production. Viewers hear from the people using the product and see examples of their work.
The result
The finished customer story
The finished film gives dbt Labs a two-minute account of SafetyCulture’s experience, from the problems with its old data system to the changes the team made.
Alongside faster processing, the team describes how documented, tested data helps colleagues access information themselves and prepares the business for greater use of AI. These are the benefits SafetyCulture reports in the film.
Have a customer story to tell?
Tell us about your customer, what changed for them and where you’d like to use the video. We’ll help you work out what to film.
