Background
Turning one photography shoot into months of content
Spalding was preparing to launch its Spalding by Giaan Rooney activewear collection.
A professional photography shoot with Olympic swimmer Giaan Rooney was already planned. Dream Engine joined the production to capture a broader library of video content without disrupting the photography schedule.
The challenge
Create variety without slowing the main shoot
Photography remained the priority. The video crew needed to work around established lighting, talent and studio setups while maintaining the campaign’s look and energy.
The goal was not one finished advertisement. Spalding needed several formats that could reach different audiences and extend the campaign well beyond the original production day.
The action
Planning several formats before filming
We mapped out fitness tips, short promotional pieces, behind-the-scenes coverage and additional footage for future edits. A compact camera setup let us move around the studio and film between photography setups.
Both crews worked side by side. The shared location, talent, styling and lighting created a consistent visual identity across the stills and video.
Content variety
A relaxed set helped the content feel natural
Comfortable on-camera performances depend on the atmosphere around the talent. The collaborative and energetic set helped Giaan’s personality come through without making the videos feel over-scripted.
The footage covered practical fitness advice, product presentation and candid production moments, giving the marketing team several tones to work with.
Behind the scenes
One production supported several channels
Capturing the campaign process added a second layer of content. It showed the people and work behind the finished activewear imagery while giving Spalding material suited to social publishing.
The result
A flexible library rather than one campaign video
Spalding finished the day with educational videos, promotional edits, behind-the-scenes footage and material that could be repurposed later.
The approach gave the marketing team content for progressive release across social channels while getting more value from a production that was already underway.
Planning a campaign photography shoot?
We can work alongside your photography team to capture a coordinated library of video without adding another production day.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne video production company established in 2002. Over the past two decades, he’s produced hundreds of videos for businesses, government departments, universities and healthcare organisations across Australia. Ryan specialises in helping organisations explain complex ideas through clear, engaging video content, with particular experience in corporate communications, training and education.
