Case Study: AIA Australia Internal Communications Video Series
AIA Australia wanted a reliable and engaging way to communicate with their team. They had been sending regular updates by email, but they wanted something more personal and more effective at holding attention. They approached us to explore how video could support their internal communication.
Looking for a consistent way to share news, updates and internal messages with your team?
We produce professional internal communication videos, from studio shoots to regular news updates.
Client Background
AIA Australia is a leading life and health insurer. With a large national workforce, clarity and consistency in communication is essential. They needed a format that would engage staff and deliver messages in a way that was quick to produce and easy for presenters to deliver.
The Challenge
- Create regular internal updates that feel personal and clear
- Use presenters who are not trained on camera and have limited time
- Keep production efficient so staff can step in and record without preparation
- Ensure each message is watched and understood across the organisation
Their goal was to move from occasional one-off videos to a consistent, episodic approach that supported ongoing communication.
Our Approach
Studio-based workflow
We film AIA’s internal videos in our Melbourne studio. The setup is pre-lit and ready to go, which means presenters can walk in, record and leave with minimal interruption to their day.
Teleprompter support
AIA’s presenters use our teleprompter so they do not need to memorise scripts. This is especially useful for staff who are not trained presenters and have a tight schedule.
Content variety
The series includes:
- news updates
- policy changes
- instructional videos
- explanations of new tools and systems
- announcements about internal initiatives
This mix helps their team stay informed about important changes in a format that is direct and easy to follow.
The Benefits for AIA Australia
High viewer completion
AIA’s most-watched video runs for 2 minutes and 40 seconds and holds an average completion rate of 79 percent. This gives them confidence that messages are being understood across the business.
Fast turnaround
With a streamlined studio workflow and established production routine, we deliver each episode quickly. This ensures information is shared while it is still relevant to staff.
A personal, human way to communicate
Seeing real people on screen helps internal messages land with more clarity than a written email or a flyer. Staff connect with the message and the person delivering it.
Work With Us
If your organisation needs a professional and consistent way to communicate with your team, we can help. Get in touch with Dream Engine to discuss your next internal communication video.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne-based video production company established in 2002. With more than two decades of experience, Ryan has helped leading Australian businesses, government departments, and non-profits communicate their message with clarity and impact through video. He’s known for his strategic approach, reliable process, and commitment to producing videos that deliver measurable results.
