In this video, Ryan is interviewed by Carlos Bido of 10×10 Studios in New York about the growing trend of the collaboration between the video production company and the in-house team.
Tell me about this sort of growing trend of the collaboration between the video production company and the in-house team.
– So what we’re starting to do more and more often is what I call this hybrid model of video production. And to give you some context, when I first started video production about 20 years ago, it was a much more traditional model, where basically the client would come to us. We have the means of production. They would not be involved in any of the creative or production side of things. We would create, generally, one video, which they would use for a number of years in the same way as they might use a website or a brochure. And then as time passed, and social media became more prominent, the model started to change. Rather than creating one video, we would create a number of different videos on similar content, but for different purposes. This would be far more valuable and effective for clients, because they’d have a range of different content for different purposes. Where things have evolved to now, with the number of our clients, is that we have more of a collaborative model of video production, where we’re still doing everything that we described, but the client is starting to get more involved, and there’s more user-generated content. So, some of the content is actually being created from their side. Some, or a lot, is being created from our side, and some is being created together, and it actually works quite harmoniously.
– One of the things that I think is also very becoming more and more common is the in-house video producer or videographer. I realise this organisation really values video, and I know the limitations of what it is to be an in-house videographer, because I was one for about 10 years before I transitioned fully to full-time with 10X10 Studios. They’re gonna create a lot of the content, but they will need a little bit of that polish that our teams can provide for them. So, it’s really interesting now that’s taking off.
– Yeah, definitely, and I think there’s a misconception amongst some video production companies that in-house teams can be a threat. I think quite the opposite. You can work together really well and support each other, because, generally, most of the work is on the shoulders of one person, and things can run fine, until they get really busy, or that person is sick, or away, or has to travel, or something goes wrong with their systems, and they don’t have the redundancy or the support built in. And that’s where an external video production company can really come in and support them, and work as an overflow, help to guide them, take care of the bulk of more complex projects. And the advantage for the client is they’re able to create a lot of content. They’re able to create content at quite short notice, and they’re able to actually use us as support to help them with their own content. And I’m finding this model is working really well, and it’s actually becoming more common.
– I love, love, love seeing the in-house person there, because they’ll actually advocate for you. They’ll say, “Hey, listen, I’m one person doing, you know, 20 million things here. We need somebody like, you know, Dream Engine. We need somebody like 10X10 Studios.” So, it’s always great to connect, and understand where they are, what their needs are. And they’ll also tell you how the market is doing. They’ll say, “You know, our team is trying to produce this sort of content, because that seems to be working really, really well.” And I love those insights, right, ’cause then I can address them as well on our end, but-
– Very often in-house producers will bring in production companies like Dream Engine to help them with larger projects, or, you know, to take on projects completely, while they might be doing some of the smaller stuff themselves. Often in-house production teams are board generalists. You might have someone who’s looking after in house production, but they’re also doing graphic design, they’re doing updates on the web, they’re fulfilling like a general, you know, marketing sort of role. And they’ve got an opportunity of bringing in specialists, production companies like ours, to come in and take care of that work, but they can also draw on us to support them as well. So, I’m finding it to be a really helpful relationship where we can really both support each other.
If you work as part of an in house video production team and would like to discuss the possibilities of collaborating with a video production company, get in touch.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience more effectively by using video.