Video Marketing Strategy for FY 2025

Now is a great time to start planning your video marketing strategy for FY 2025.

• What initiatives in the business would benefit being supported by video?
• What are the types of video you could consider making?
• How can you make the most of your investment in video production, and get maximum value?

The purpose of this post is to share some ideas and examples for how you can use video in FY 2025.

Types of Videos to Consider Making in 2025

There are so many different ways of using video in your business. Here are some examples of videos that we’ve made for our clients recently that have delivered good results:

Case Study Videos

When your business is doing great work for your clients, it makes sense to capture and share their story on video. Case Study videos are a very effective form of marketing because:

• They show the impact that you’ve made on your client, and how you helped solve their challenge.
• They authentically capture the story from the perspective of your client.
• They’re interesting for your prospects to watch because they’re interested in and relate to the subject matter.
• They are cost-effective to produce.

Here’s an example of a case study video we recently produced for Cupix about their client John Holland’s use of their software tool.

 

Recruitment Videos

Video is a great way to share the story of your company with people who are thinking about applying for a position. It gives candidates a really good idea, right from the start, of your organisation’s culture, values, and work environment. And this can help them decide whether or not they would be a good fit for your business.

This video we made for Linde Material Handling gives candidates a very clear picture of what a typical day would be like. And some of the unique aspects of working there. There’s a 50% shortage of Technicians and Trade Workers in Australia. So a Recruitment Video like this speaks not only to the tight talent pool within Australia. But also to people in other countries considering making the move:

 

Event Videos

If you’re planning an event in FY 25, or participating in a conference, expo or training session, event videos represent good value. They not only capture content for people that were unable to attend. But also provide an opportunity to record and harvest additional video content.

Some of the ways you can use event video are:

• Capture the story of your event in an engaging 2 minute highlights video to showcase the story and energy of the event.
• Use the opportunity to interview clients and staff while they are onsite.
• Cut down presentations from stage into short clips for social media.

Here’s a highlights video of a training day that we captured for Porsche Cars Australia:

 

Livestream Videos

As an extension of live event or training session that your business is running, consider the opportunity of live streaming the event:

• Reach a larger audience.
• Give attendees the flexibility to attend in-person or online.
• Enhance access opportunities, and reach a remote audience that would otherwise not be able to attend.

Over the past year we’ve produced many livestream events for occasions such as Award Ceremonies, Council Meetings and Educational Seminars.

 

Social Media Videos

In FY 2025, Social Media video content will be more important than ever. It’s important to stay top-of-mind with prospects by regularly sharing content.

If you have already been producing video content, there’s a real opportunity for your production company to harvest and re-purpose pre-existing video content. Here’s an example of a short social video that we produced for our client, Harwyn, with content extracted from a longer case study video:

Conclusion

What do you have planned for 2025, and how will you use video in your marketing? Part of our role is to work with clients on their video marketing strategy. If you’ve seen an example of a video in this post that’s given you an idea, we welcome you to contact us to discuss how we could produce something similar for your organisation.