Russell Athletic Promotional Video: Behind the Scenes at Richmond Boxing Gym
Dream Engine was commissioned by Russell Athletic and their parent company Spalding (alongside football brand Sherrin) to produce a high-energy web video showcasing their new range of athletic wear, Invisidri and Techsweat.
We chose the Richmond Boxing Gym in Melbourne for its gritty, industrial look and natural light. The atmosphere matched the raw, hard-working spirit of the Russell Athletic brand perfectly. To capture authentic energy, we filmed on the same day as their catalogue photo shoot, giving the piece a spontaneous, behind-the-scenes feel.
Here’s a look at what we produced for them:
The Brief
Russell Athletic provided a detailed creative brief outlining stylistic influences and the visual tone they wanted. The goal was to produce a natural, energetic promotional video that would complement the photography being captured for their upcoming product launch.
The team wanted to highlight the functionality and innovation of their sweat-activated fabrics while keeping the focus on movement, strength, and style.
The Approach
We kept the production setup agile and minimal so we could move quickly between shots and capture genuine moments as they unfolded. A lightweight camera system allowed us to navigate the gym floor freely, often filming two or three scenes at once.
Lighting was guided primarily by the soft, diffused daylight streaming through the gym’s frosted windows. This natural light created a distinctive atmosphere and helped showcase the sweat patterns that revealed the hidden messages in the new garments.
Our crew worked closely with the photo team to ensure both still and motion content shared a cohesive visual style.
Editing and Finishing
Post-production focused on rhythm and energy. The edit was built around a drum-driven soundtrack with strong beats and pauses that allowed us to punctuate key visual moments.
The pacing emphasised the athletes’ movements and the texture of the new clothing line. We graded the footage to bring out the warmth of the natural light while keeping the overall aesthetic bold and dynamic.
The Outcome
The final video successfully captured the authentic spirit of the Russell Athletic brand: real athletes, real sweat, and real movement. It was used across social channels and digital campaigns to launch the Invisidri and Techsweat range, creating excitement and strong engagement among customers.
Create Your Own Promotional Video
If your brand is ready for a high-energy promotional video that shows your products in action, the Dream Engine team can help.
We collaborate with marketing teams and creative agencies to produce videos that combine strong visuals with a clear message.
If you need a high-energy promotional video for your company or client, contact us today at Dream Engine.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne-based video production company established in 2002. With more than two decades of experience, Ryan has helped leading Australian businesses, government departments, and non-profits communicate their message with clarity and impact through video. He’s known for his strategic approach, reliable process, and commitment to producing videos that deliver measurable results.
