This is our final instalment in our series explaining each step of the video production process. In earlier episodes, I covered pre-production and production. In this video, I’m going to talk about the final stage in the filmmaking process: post-production.
Topic Summary
- Steps involved in post-production
- Video marketing and distribution
Post-production starts once we’ve got all of the footage for your video shot, and we head into the edit suite.
Steps involved in Post-Production
Our first step is to put together what’s known as the “Rough Cut”. This is the first edit of your video. To use the metaphor of building a house, the Rough Cut is where we create the structure: the walls, the roof, and the windows. And then, we invite you in to have a look. You get a clear picture of where things are heading, without the finishing touches like paint, curtains and appliances.
This is an important phase because it means we can check in with you as the process unfolds. You can confirm that your video is what you expected, and you have an opportunity to provide feedback and suggest changes.
Based on your feedback, we will move forward with the “Fine Cut” of the video. This is where we start to finesse the video with elements like music, graphics, and colour grading. We then show you the video again, and you can provide feedback and make changes.
At this stage, we add the finishing touches to your video, including making final changes and mixing the sound.
If there are any final touch-ups you want to make, you now have the opportunity to come into the edit suite and work with the editor until you’re 100% happy.
Your video is now ready to share with the world! We’ll send you a web version of your video to go onto your website, as well as a high-resolution master copy of your video to archive. It’s an exhilarating moment to receive your completed video, so you can share it and have it working for you.
Video Marketing & Distribution
If you’ve commissioned Dream Engine to take care of the video marketing component, we will then help you with distribution through channels like YouTube and email marketing. We monitor video analytics and provide you with reports, so you can quantify how well your video is performing.
So there you have it: all the steps from when you first decide to create a video to putting it out there, sharing it with your audience, and driving action.
What do you think? Any questions come up? Simply enter them in the comments box below, and I’ll answer them for you.
When you’re ready to talk about your video, get in touch, and I’ll help you get started.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-profit sector to connect with their audience more effectively by using video.
