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Audience
Who needs to watch, and what matters to them?
Founder and Managing Director
Ryan Spanger
Since 2002, Ryan has led Dream Engine in helping businesses, government departments and educational institutions communicate through video.
Meet Ryan
Useful video starts with a clear purpose
A website video that generates enquiries. A training video that your team actually wants to watch. Or a corporate video that helps your organisation stand out.
This is the work Ryan has focused on for more than 20 years. His goal is simple: to create video content that delivers real value for the organisations he works with.
The origin of Dream Engine
Where film and business met
From a young age, Ryan dreamed of making films and had a strong interest in business.
He studied film at The University of Melbourne and went on to complete a Postgraduate Diploma at the Victorian College of the Arts.
Starting out in the video production industry as a freelancer, Ryan quickly discovered that many production companies were focused on making beautiful films. But the needs of the client were not always front of mind.
He believed there was an opportunity to serve businesses more effectively with video by combining strong creative work with a practical understanding of communication, marketing and business objectives. This was when Dream Engine was born.
How Ryan approaches a brief
What makes a video effective
As Dream Engine grew, Ryan learned that creating effective business videos requires more than strong production values. The most successful videos are built around a clear understanding of the audience, the message and the outcome the organisation is trying to achieve.
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Message
What is the clearest idea they need to understand?
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Outcome
What should they think, feel or do next?
Over the years, he has refined a practical approach to video production that helps clients communicate more effectively and achieve their objectives.
Project highlights
Selected Dream Engine work
A selection of substantial Dream Engine projects across television advertising, customer stories and fundraising.
Television and social campaign
Epson EcoTank TV commercials
Epson EcoTank television commercials and social videos featuring Jimeoin, filmed in Melbourne with remote agency and client participation.
Customer story
DXC + Suntory Oceania
A people-led customer story made a complex digital transformation clear for a wider business audience.
Fundraising film
The Florey Institute
A multi-location fundraising film combining scientific expertise, prominent supporters and a deeply personal patient story.
Experience and credentials
Beyond Dream Engine
Ryan also mentors video production business owners and helps them build stronger, more sustainable businesses.
Qualifications
- Bachelor of Arts (Fine Arts), The University of Melbourne
- Postgraduate Diploma of Film and Television, Victorian College of the Arts
- Graduate Diploma of Counselling and Human Services, La Trobe University
Next steps
Planning a video project?
Tell Ryan and the Dream Engine team what your audience needs to understand, feel or do. We’ll help shape the right production approach and plan the next steps.
