Video is one of the most effective ways to promote a business, but if you are new to video marketing, knowing where to start can feel overwhelming.
You do not need a complex strategy or a large library of content on day one. In fact, most businesses benefit most from starting with a small number of well-chosen videos that build trust, explain who they are, and keep them visible.
Here are three types of videos that are a practical and proven place to begin.
Customer testimonial videos
Customer testimonial videos are one of the most effective ways to promote a business because they let your clients do the talking for you.
A strong testimonial focuses on the experience of working with your business. What problem the client was facing, what it was like to work with you, and what changed as a result. This helps potential customers see themselves in the story.
Testimonial videos humanise your marketing and build credibility quickly. They are particularly useful on websites, proposal follow-ups, and sales pages.
An About Us video
An About Us video helps people understand who they are dealing with before they ever make contact.
It gives you the chance to introduce the people behind the business, share your values, and explain what you do in a clear and approachable way. This is especially important now that many buying decisions happen online, with little or no face-to-face interaction.
A well-made About Us video builds familiarity and trust. It often becomes one of the most watched videos on a business website because it answers a simple question: “Who are these people?”
Short social media videos
Short social media videos are a simple way to stay visible and share useful information with your audience.
These videos do not need to sell. They work best when they are helpful, informative, or show a small part of what your business does. Over time, this kind of content builds familiarity and keeps your brand top of mind.
The example below shows a short social video we created for Sherrin featuring the Hawthorn Football Club.
A simple starting point
If you are just getting started with video, these three formats cover a lot of ground:
- Customer testimonial videos to build trust and credibility
- An About Us video to introduce your business and people
- Short social media videos to stay visible and useful
Together, they form a solid foundation for promoting your business with video.
Once you are ready to plan your first video project, get in touch with Dream Engine to discuss the right approach.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne-based video production company established in 2002. With more than two decades of experience, Ryan has helped leading Australian businesses, government departments, and non-profits communicate their message with clarity and impact through video. He’s known for his strategic approach, reliable process, and commitment to producing videos that deliver measurable results.
