What Is a Staff Profile Video?
A staff profile video is a short video that introduces one of your team members. Most companies already publish text-based bios on an About Us or Our People page. These give a quick overview of a person’s role, background and experience.
A staff profile video does something text never can. It lets people meet your team. Viewers see their personality, hear their voice and get a sense of how they communicate. This creates a stronger connection and a more authentic impression than written content alone.
Why Staff Profile Videos Matter
Your team is one of the most important parts of your brand. Clients choose to work with people they can trust. A staff profile video helps create that trust early by showing who your staff are, how they communicate and what they bring to the relationship.
For visitors to your website, a short video gives instant clarity. Instead of reading a paragraph, they experience the person behind the words. This builds familiarity. When a client later meets your staff in person or over a call, the interaction feels more natural because they already recognise the face and voice.
Video also gives you a way to express brand personality. A business that values diversity, warmth or professionalism can bring these qualities to life through the tone of the interview, the visual style and the environment the video is filmed in.
Showcase Your Culture
Culture plays a major role in how your business operates. Staff profile videos make your culture visible. They show how your team interacts, what they care about and what it is like to work inside your organisation.
Prospective clients pay attention to this. People want to work with teams who are motivated, capable and enjoyable to collaborate with. A simple staff profile video communicates this in a clear and honest way.
These videos can also have internal benefits. When staff appear on video, it highlights the value of their role. Many teams feel a stronger sense of ownership when their contribution is recognised publicly on the website.
Improve Recruitment
Strong recruitment depends on attracting people who fit your culture. Research, including this LinkedIn article, shows that younger generations consider workplace culture a key factor when choosing an employer. Recruitment videos are a great way of showing the culture to potential job applicants.
The first place most applicants look is your website. Text profiles can feel generic or corporate. A staff profile video gives a far clearer picture of the team. Candidates can see the environment, listen to how people talk about their work and judge whether they would thrive in that setting.
For organisations competing for high-quality talent, this is a powerful advantage.
Add Video To Your Website
Staff profile videos bring warmth, personality and credibility to your site. They help clients understand who they will be working with and make your organisation feel more approachable.
If you want ideas on adding video to other areas of your site, see our post on integrating video into your web design.
If appearing on camera feels intimidating, these tips for presenting on camera may help.
Staff Profile Video – Frequently Asked Questions
What is a staff profile video?
A staff profile video is a short video that introduces a member of your team.
It shows who they are, what they do, and how they communicate.
Unlike written bios, video allows viewers to see personality, tone, and presence.
How long should a staff profile video be?
Most staff profile videos work best at one to two minutes.
This is long enough to give context and personality without losing attention.
The focus should be clarity and authenticity rather than covering everything.
Where are staff profile videos usually used?
Staff profile videos are commonly used on About Us or Our People pages.
They are also effective on recruitment pages, proposal documents, and LinkedIn.
Some organisations use them internally to support onboarding and culture.
Do staff profile videos help with recruitment?
Yes. Staff profile videos help potential candidates understand the culture and people behind the organisation.
Seeing real staff talk about their work gives applicants a clearer sense of whether they would be a good fit.
Do people need media training before appearing on camera?
Not usually.
Most staff profile videos work best when people speak naturally.
Good direction and a relaxed filming approach are more important than formal media training.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne-based video production company established in 2002. With more than two decades of experience, Ryan has helped leading Australian businesses, government departments, and non-profits communicate their message with clarity and impact through video. He’s known for his strategic approach, reliable process, and commitment to producing videos that deliver measurable results.
