So if you haven’t had an opportunity to yet, go back and check out some of the other videos we’ve made together.
And in this video, we’re going to talk about social proof videos on your websites. So first of all, let’s just define and make it really clear what we mean by social proof, Greg.
– Yeah sure, so what we’re talking about here is having somebody else say how awesome your product or service is so that you don’t have to. Because if you say it, it’s not as genuine as if you can prove that you get results for other people.
– Within social proof videos, I guess there’s two main styles, there’s case study videos
and testimonial videos and so a testimonial video is essentially an endorsement, it’s a
video of someone really just speaking to the camera saying, “I have used this service,” maybe, “This is what it was like before I started using it,” and, “This is the impact that it’s made.”
Whereas something like a case study video will go into a lot more detail, where it’ll actually take
you through that journey.
– For the video testimonials, it really…Okay, you don’t just want people to say how awesome you are, like
you alluded to before, you want to sort of let, in the video, you want to let the prospects
watching the video know what your situation was like before, and then essentially what
the results were after. And then say something
nice as well, right?
But, what we like to do in a case study video is go a lot deeper. So generally, for a case study video, we might have that on an individual case study page, right?
And the beauty of those case study pages is that other prospects coming to your site can go to one of those case study pages and they’ll see the type of business you’ve helped and exactly how you’ve helped them get there, so that they will resonate with their own situation, so that they’re more likely to take action.
– In web design, you talk about this idea of conversion, which I guess is people
visiting your site, taking the action that you want them to take, so what sort of impact, in general, do you find having case study and testimonial videos has on conversion on your website?
– Yeah, to me, a full case study is the most powerful
conversion tool, that I think, that we recommend most clients
should put on their site. Depends on what kind
of business they have, but especially if it’s a service business.
Just for that reason to show how detailed your process is on how you help people. So yeah, to me, it’s just one of the most powerful tools out there.
– And when you suggest this to your clients, generally, what’s their reaction?
– Well, they think it’s a lot of work,
which I guess it is, but to me, it pays off. Let’s say you’ve got a thousand clients. Just pick your five best clients that you want to attract more clients like that and put your time and effort into those particular case studies, and you’ll have years of new leads that will probably turn into clients because of those case studies, so it’s a good investment.
– Well, that brings us to the end of this 4-part series on video for websites, and Greg, thank you so much.It’s been amazing talking to you. Greg Merrilees from Studio 1 Design. The reason why I invited you on her
is because you’re the person that I turn to when I need to know about websites and web design, and design in general, and your company has designed my website and it’s working really well.
So, for people who’d like to find out more about Studio 1 Design, what’s the best thing for them to do?
– Yeah, just head to the website, and if you go /checklist, there’s actually a
checklist that shows you 50 things that you could change from a no, to not having it on your website, to yes, putting them on your website and you will boost your results.
– Okay, excellent. And so if there was one thought that you’d like to leave our audience with to do with video and websites, what is it?
– Yeah, I would just say, it’s probably the most underutilized conversion asset out there. People are too scared to put themselves on video, but don’t, you will get a better result if you put yourself out there.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience more effectively by using video.