Video production is an ideal tool for businesses in the construction industry to communicate your message more effectively:
Types of construction videos
Showing what it’s like to work at your company and the opportunities you provide employees attracts quality workers. In these types of videos, showcasing company culture gives an impression of authenticity. To produce the Fulton Hogan Recruitment Video, we filmed a range of unscripted interviews with employees of all ages and experience levels on site. We then edited their answers discussing teamwork, opportunities and mentorship programs. This gave the impression that working at Fulton has a fun, inclusive work culture as well as a professional environment to learn the construction trade.
Internal Communication Videos
Safety videos are a great way to communicate extremely important information to your employees. Creating these types of internal communication videos greatly reduces the risks of danger on site for your workers. Training and educational videos help internal staff members learn complex tasks quicker and easier. They can also keep staff training levels high, to industry standards.
Company updates and announcements can quickly inform everyone of important messages.
For example, we created a health services announcement video for Incolink, educating construction workers on the importance of vaccination during Covid times. Getting a quick video out to your employees saves time and shows you’re looking after their best interests.
Videos that follow the process and tell the story of construction projects are very engaging. These kinds of videos are great for posting on social media too, giving the audiences insight into what your working on and solutions you offer. The Dream Engine team helped KANE construction company showcase the outcome of the brand new Penguin Parade Visitor Centre in Phillip Island. Shots of the new facilities highlighted the successful outcome of the project.
Training videos are the ideal way to educate your team about your important standard operating processes, safety procedures and induction.
To learn more about how you can create your construction video, get in touch with Dream Engine today.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience more effectively by using video.