With the cost of video production equipment dropping, there are some companies who have begun shooting their own DIY corporate videos.
And there is a place for this type of work: with the rise in popularity of social media, especially YouTube and Facebook, viewers have come to accept lower production values using this medium. In some cases the perceived ‘authenticity’ of this approach can trump high production values.
So a short, fun, self-made video clip that demonstrates the culture of your company or provides an insight into the inner-workings of your business can have a positive effect.
On the other hand, a video production that will appear on the home page of your website, shown at a product launch, or distributed on DVD may undermine the professionalism of your organisation if it’s not created by a professional. If your corporate ID is professional, and you have invested in a professional website, it is important to retain that same level of professionalism for all elements of your visual communication. And if your project requires specialised skills e.g. video animation, then it would not be best to attempt it in-house.
For advice on creating your own DIY corporate videos, get in touch with the Dream Engine team today.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne-based video production company established in 2002. With more than two decades of experience, Ryan has helped leading Australian businesses, government departments, and non-profits communicate their message with clarity and impact through video. He’s known for his strategic approach, reliable process, and commitment to producing videos that deliver measurable results.
