Creating an event video for your company events is a great marketing tool for boosting your branding awareness. Whether it’s a corporate conference, event training video, hybrid event production or a simple highlights reel of your special event, a well-executed event video can leave long-lasting impressions and attract potential clients. To ensure your event videos look and sound professional and stand out on social media, here are some important processes to follow:
1. Type of event videos
The first step is to work out what kind of event video you want to create. What kind of event is it? Where will the video be shown? Who is your target audience?
The most obvious type of video is an Event Promo Video, a 2-3 minute highlights reel showcasing important moments from the event. Here’s one we created for The Reach Foundation.
These can be pre-event or post-event videos, designed to be fast-paced and capture audience attention to create hype on socials. This is a great way to increase brand awareness and sign up for future events.
Another way to record your event is to live-stream it on your social channels. The immediacy of engaging content can attract more viewers to your social pages, making things more interactive. Usually, a more professional setup is required to achieve this with 1 or multiple cameras, as there are many factors to consider. It’s recommended to hire a dedicated Melbourne live-streaming service. If time is of the essence and professional cameras aren’t a necessity, simply mounting your phone on a tripod at the front of the room is a very good, simple backup solution.
Company training videos are an effective way to deliver important information to company staff. Having a video available to staff anytime, anywhere can ensure consistency in company processes.
2. Planning ahead is the key
Filming a successful video starts with clear communication. Meeting with event organisers and AV (audio-visual) specialists beforehand to discuss the event plan is paramount. Ask for a run sheet and work through it carefully, making sure to ask about any surprises that may occur. This will help you know where you’re meant to be at all times. Checking the parking situation and arriving at the event early helps you stay calm and react quickly should any issues arise at the last minute. The dress code is typically all black for people working behind the scenes, and being showered and well-groomed is essential.
The event can move quickly after it begins, so make sure you’ve checked equipment such as camera batteries, tested all microphones and audio gear, and checked the white balance and exposure for stage lighting to save you lots of stress during the event. Also, checking that you have enough space on your SD cards is vital to recording the entire event.
PRO TIP: Determine whether you need to record your footage in HD or 4K if you feel you might need to crop the shot in during the edit. Recording in 4K (while file sizes can become large) can help you punch in and out when necessary.
3. Video coverage at your event
For an event highlights reel, many angles and moments are needed to create an engaging, dynamic video. Recording wide establishing shots of people in the room, various close-up reaction shots, and engaging angles of various speakers and live performances can spice up your video and show that a lot is happening. This is where the run sheet comes in handy for being in the right place at the right time. Recording more b-roll footage than you think you need is always a bonus for the editing process later.
Recording interviews or vox pops with clients before the event starts is also a great way to build hype for your videos.
4. Safety is essential
Your well-being is most important when recording events. Scanning the room before the event starts can help you avoid tripping over cables, staging, or chairs while filming. Ensuring your camera equipment, such as tripods and cables, does not obstruct walkways can help prevent accidents. Neatly tucking away your equipment keeps your gear secure and helps other people working at the event manoeuvre around the room.
5. Editing your event video
Telling the story of your event helps the audience understand what is happening. Typically, video editing occurs in chronological order, according to the run sheet, which works best. Quick edits for highlights reel videos paired with fast-paced, appropriate music can create an energetic video. Music from Storyblocks ensures your video’s music is copyright-free, preventing it from being taken down when you post it on social media. Effects, transitions, colour grading and logos add professional touches to your videos. Getting feedback on your video can improve its quality.
Video content is currently the most popular form of content posted online. By selecting the right type of video, planning ahead, covering all aspects of the event, prioritising safety, and applying effective editing techniques, you can ensure that your event video captures the essence of the occasion. Using strategies and techniques to create professional event videos as part of your marketing campaigns can drive significant engagement.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne-based video production company established in 2002. With more than two decades of experience, Ryan has helped leading Australian businesses, government departments, and non-profits communicate their message with clarity and impact through video. He’s known for his strategic approach, reliable process, and commitment to producing videos that deliver measurable results.
