Live streaming video is becoming increasingly popular among businesses as a way to communicate with employees and potential customers.
Streaming services have become invaluable. They allow companies to reach large audiences while incorporating pre-recorded material. The key benefit is greater control over the live stream and a reduced risk of technical difficulties, resulting in a more professional end product.
Rise with SAP approached us to help create pre-recorded video content for their upcoming hybrid event production. This involved working closely with their team to organise a video shoot, incorporate appropriate graphics, and develop a clear vision for the final result.
Pre-production
The Rise with SAP video featured an interview conducted via Zoom. The interviewer was based in Melbourne, while the interviewee was located in Europe. This required extensive pre-production planning.
Key preparation tasks included coordinating time zones, working with two separate film crews, and developing a clear interview script.
Pre-production was also critical in meeting a tight deadline. SAP required a speedy turnaround, so we gathered all existing brand assets before filming. This included logos and brand guidelines, allowing the editing process to begin immediately after the shoot.
Production
Filming for the Rise with SAP content was completed in a single day. Because of the planning completed beforehand, we were able to capture everything efficiently and stay on schedule.
Rather than filming in a studio with a plain background, we selected an event space in Fitzroy. This provided a more visually engaging environment. While street noise presented some audio challenges, the richer setting contributed to a stronger final result.
Throughout the shoot, detailed set notes were taken to streamline post-production. Multiple takes were recorded, and the strongest performances were clearly marked. Camera positions were also sketched to speed up and improve the accuracy of multi-camera editing.
Live stream equipment for interviews
To live-stream the interview, we used a Zoom video call between the interviewer and interviewee. This also allowed the client to observe the shoot remotely and provide instant feedback.
One technical challenge during live streaming can be audio dropouts. In this case, because the presenter was working from a detailed script using autocue, filming continued smoothly. While audio or visual interruptions are common during live events, businesses can reduce stress and risk by incorporating pre-recorded segments into the broadcast.
Post-production
The editing process was straightforward. A clear script and detailed set notes made post-production efficient, even with a large number of files.
Correctly naming and organising footage, assets, and audio was essential. Once everything was sorted and synced, the edit followed the planned structure closely, allowing the video to come together quickly.
Delivery
To deliver the final video efficiently, we used a secure online file-sharing platform. This allowed the client to view, download, and provide feedback, and to request revisions where needed.
Pre-recorded live-stream videos continue to prove valuable for businesses, offering greater control over broadcasts and reducing the risk of technical issues.
If you are looking for a video production company to help create pre-recorded live stream content, get in touch.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne-based video production company established in 2002. With more than two decades of experience, Ryan has helped leading Australian businesses, government departments, and non-profits communicate their message with clarity and impact through video. He’s known for his strategic approach, reliable process, and commitment to producing videos that deliver measurable results.
