Repurposing Your Videos

How to Get More Value From Your Existing Video Content

Producing a video for your business is an investment. It takes time, planning, and resources. Once it is finished, most people treat it as a single asset. It gets published, shared a few times, and then slowly fades into the background.

But a well-filmed project can deliver far more value. With the right approach, you can turn one video into a library of content that fuels your marketing for months. Repurposing and refreshing your existing footage is one of the simplest ways to reach more people and extend the lifespan of your content.

Below is a video where I talk through these ideas. The examples still apply, but the strategies have expanded in recent years.

Why Repurposing Matters

Every shoot captures far more material than the final edited video. Interviews, b-roll, sound bites, extra takes, strong insights, reactions, cutaways. This unused footage is often sitting on a drive waiting to be used.

Repurposing helps you:

• Reach new audiences
• Create fresh content without new filming
• Improve the return on your original investment
• Keep your message visible on multiple platforms
• Build a long-term content library for marketing and sales

Instead of relying on a single video, you create a steady flow of purposeful content.

Ways to Repurpose and Refresh Your Existing Videos

Create Short Form Cutdowns

Modern platforms reward short, tight content. From one long interview or brand story, you can create:

• Thirty-second cutdowns
• Vertical versions for social platforms
• Key insights as standalone clips
• Pull quotes with b-roll
• Short testimonial highlights

This is the easiest way to multiply the life of your footage.

Build a Content Library From Your Footage

Many businesses only ever use the final edit. The smarter approach is to build a searchable content archive that includes:

• All interview footage
• B-roll
• Sound bites
• Statements and insights
• Product or service demonstrations
• Event moments

This gives you everything you need for future videos, social posts, campaigns, or paid ads without having to film again.

It is the same system we built for clients like Mosaic Private, Oracle Group, and PACT.

Re-edit and Modernise Older Videos

Trends change. So does pacing, text style, music, and even camera language. A video from a few years ago can feel current again with:

• A fresh edit
• Updated graphics
• A new opening
• Revised call to action
• Modernised music
• Updated branding
• Faster pacing
• Removal of anything outdated

This helps you reuse strong content that may no longer match your current brand.

Create Platform-Specific Versions

Each platform has its own style and expectations.

LinkedIn: Short, clear clips that position you as an expert.

YouTube: Edited for retention with better pacing, titles, and thumbnails.

Your Website: Clean, polished versions for homepages, service pages, and landing pages.

Email Marketing: Short clips embedded into newsletters.

Internal Communications: Condensed training or updates for your team.

One piece of footage can be adapted into multiple formats without reshooting a thing.

Refresh Thumbnails, Titles, and Hooks

Sometimes your video doesn’t need a new edit. It just needs a new entry point.

• Stronger thumbnail
• More specific title
• Updated first ten seconds
• A clearer hook
• A better opening question

These small updates can significantly improve engagement and watch time.

Turn Interviews Into Multiple Assets

If you have filmed interviews, they can be transformed into:

• Full testimonial videos
• Short testimonial highlights
• Topic-specific clips
• Quotes for social media
• Text articles
• Case study pages
• Internal training content

Every interview contains more value than people realise.

Distribute Your Content Widely

A video that lives only on your homepage underperforms. Your repurposed clips can also be posted to:

• LinkedIn
• YouTube
• Email newsletters
• Event follow-ups
• Paid campaigns
• Sales decks
• Webinars
• Training systems

More distribution equals more value.

A Simple Question to Ask Yourself

Before planning new shoots, ask:

Have we fully used the content we already have?

In many cases, the answer is no. Your existing footage holds more potential. If you want help turning it into a long term library, our team can support you.

---