Clear communication with your team is essential to any high-performing business. Internal communication keeps your staff updated with everything in the industry, not just their area of expertise. With that in mind, internal communications are something a growing company can’t ignore. It may appear simple, but getting it right can be challenging. Video is a simple and highly engaging way to communicate. This post will demonstrate how to effectively incorporate video into your internal communications strategy.
Why Video Communications?
Over the past decade or so, with easier online access, video has become a popular component of the internal communications toolkit. Quick online distribution with a company-wide email, and you can have everybody up to speed with a new task or procedure in minutes. Logistically, video makes sense because it can reach staff easily, be stored and saved for later use, and is far easier than arranging a company-wide meeting. Not only that, but video is far more engaging than traditional memos and briefings. Most people would rather see their results visualised with some creativity than the 50th PowerPoint presentation this month. Video allows you to cut through the lack of engagement from older forms of internal comms, ensuring that your staff hears and understands your message.
Speak to the VIPs
Releasing a direct message from the CEO is something more and more companies are doing. This approach makes complete sense, as having access to the CEO for all staff can be tricky, if not impossible. The CEO can be a more familiar face when they are seen regularly, and they can use the video platform to run through their targets and recent results directly to staff in a time-effective manner. The CEO can deliver messages that are appropriate and helpful for maintaining transparency and fostering good relationships with the staff. Scheduling a time with the CEO doesn’t have to be difficult either. Here at Dream Engine, we often arrange to set up a boardroom or meeting room in advance with cameras and equipment. That way, the CEO can walk in, deliver the message and be on their way within 15 minutes. Using an autocue can also increase the speed of delivery and accuracy for essential messages involving figures and results.
Learn some new skills.
Training is another area where video can enhance your internal communications. We’ve established that video is more engaging than simple text or a PowerPoint presentation, but it allows you to demonstrate things visually. Complex ideas and demonstrations can be illustrated as they are explained or animated, particularly when they are data-driven. You can save time and money by maintaining high staff training levels with regular best practice videos. The video can be re-watched, and you can develop a video training library for new staff who need to get up to speed quickly.
Internal Videos Build Teams
And finally, one of the most significant advantages of internal communications videos is the strength it builds within your team. You can create videos for staff events, company anniversaries or any large staff gathering. It fosters camaraderie within the group when they can revisit some positive memories, and it showcases the positive environment your business provides to potential employees.
Contact Dream Engine today if your internal communications need a video upgrade.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-profit sector to connect with their audience more effectively by using video.
